

Email Newsletters Build Loyal Audiences
Email newsletters outperform social media for audience loyalty because they're permission-based, direct channels. Unlike platform-dependent followers, subscribers actively choose your content. As AI disintermediates search traffic, owned email lists become strategic imperatives for direct audience access.
Jakob Nielsen
Sep 1825 min read


10,000 Newsletter Subscribers
From zero to ten thousand subscribers in half a year. Why are email subscribers the most important success metric, and how does one grow it?
Jakob Nielsen
Jan 10, 20244 min read


Website Survival Without SEO in the Age of AI
Content creators face reduced search traffic due to AI's prowess in delivering tailored answers. Permission marketing is the way.
Jakob Nielsen
Nov 15, 20236 min read