2025 in AI Video (Featuring My Top 10)
Summary: AI video models advanced significantly in 2025, particularly in avatar expressiveness, enabling me to produce much better videos than in 2024. Further improvements are needed in 2026 to realize the potential of individual creators. Here are my 10 most popular videos, as determined by audience clicks and viewing durations. (Nano Banana Pro) I thought that 2024 was the year of AI video and that 2025 would be the year of AI agents . There certainly was strong growth in
Jakob Nielsen
Dec 11, 202511 min read
UX Roundup: Latent Affordances | Automating Competence | Entry-Level UXR Job | Direct Manipulation | One-Shot AI Slideshow | Veo 3.1 | $100M Avatars
Summary : Latent affordances | Automating best-practice dissemination by having AI learn from top staff | Entry-level user researcher job opening at LEGO | Direct manipulation: the opera | One-shotting a narrated slideshow with Google’s NotebookLM | New video model Veo 3.1 | Avatar company HeyGen scores $100M annual run rate UX Roundup for October 20, 2025: Many of this week’s news items relate to the process of going from idea to video with AI. (GPT Image-1) Latent Affordanc
Jakob Nielsen
Oct 20, 202512 min read
UX Roundup: Email UX | Sora 2 | AI New Business Capabilities | AI Consumer Surplus | Latent Affordances | Ambient Clinical AI
Summary : Email user experience | New video model Sora 2 compared with older models | AI offering new business capabilities instead of...
Jakob Nielsen
Oct 6, 202514 min read
UX Roundup: AI Music and Video Upgrades | Survey Length | Self-Driving Safety | AI GDP Metric | Amazon Dark Design
Summary : New versions of leading AI music and video models Suno and Kling | Shorter surveys have higher validity | Safety update for...
Jakob Nielsen
Sep 29, 202511 min read
UX Roundup: User Testing | AI Ads | Users Like AI | Multiple Analytics Experiments | Low-Fi Prototyping | AI for User Research
Summary : User Testing 12-step process | AI advertisements outperformed human-created ads | Users give high NPS scores to the main AI...
Jakob Nielsen
Sep 15, 202512 min read
UX Roundup: Corkboard Mockup | Loss-Making Promos | AI Movie | Video-to-Music | Mainstream AI | Young Staff Loves AI | Nano Banana | Emotional Speech Model
Corkboard mockup of project history | Are promotions profitable or not? | Making a short AI film | Auto-creating music based on a video | AI is becoming the norm for online shoppers in the United States | High AI adoption among entry-level employees in poor and middle-income countries | Google’s new Nano Banana image editing model | Microsoft releases T2V model that generates emotional speech
Jakob Nielsen
Sep 1, 202513 min read