

Jakob Nielsen
- 5 days ago
- 6 min
UX Roundup: Live Tomorrow | Irrelevant User Research | Good Taste or Numbers | UX Business Impact
Wasting user research on low-value questions | Frame UX work for higher business impact | AI impact on the design profession: good taste


Jakob Nielsen
- Nov 13
- 9 min
UX Roundup: OpenAI Announcements | GitHub AI Keynote | Jakob’s Razor for UX | Midjourney Beta
UX hot take on OpenAI’s keynote announcements | Jakob’s Razor: don’t overcomplicate matters and start with a qualitative user test w 5 users


Jakob Nielsen
- Sep 18
- 7 min
UX News: Winning UX Tools | Error Messages | Showing Payment Options | Virtual Girlfriend
Award-Winning AI-Enabled UX Design & Research Tools You Need to Try | Flow chart for better error messages | Alternate payment options


Jakob Nielsen
- Sep 15
- 9 min
Replication Crisis in Website Analytics: The Trouble with UX Stats
Many analytics results are wrong. Better tests will be more expensive and identify fewer design winners. This lowers ROI from analytics.


Jakob Nielsen
- Sep 11
- 8 min
UX News: Discount Envy | AI for All | GUI Toggle Design | Tradeshow User Research | Lightweight UI
Coupon-code fields make ecommerce shoppers green with discount envy | Guidelines for toggle switch design | User research at tradeshows


Jakob Nielsen
- Aug 28
- 5 min
UX News Roundup for August 28
UX News Roundup: A collection of recommended links with comments.


Jakob Nielsen
- Aug 21
- 12 min
Why and How to Execute UX (Part 2 of 2 of Jakob Nielsen’s UX Basics Article)
The definitive article on user experience, delineating the reasons for implementing UX and the main methods to do so. (Part 2 of 2)


Jakob Nielsen
- Jun 8
- 2 min
Apple Vision Pro for Eyetracking Studies
Compelling (if niche) application for Apple Vision Pro: Eyetracking in user research.