Hamlet Remixed: Using AI to Convert Content into Alternative Formats
AI can translate a single source across media, styles, and audience frames. That makes it possible to reuse core material in formats better suited to different platforms and audiences. Shakespeare’s Hamlet serves here as a case study in a wide range of AI media transformations.
Jakob Nielsen
6 days ago10 min read
GEO Guidelines: How to Get Quoted by AI Through Generative Engine Optimization
Being mentioned in AI answers is the new share-of-voice for brands and influencers. Being ignored by AI is like being on page 5 of a Google SERP in the old days.
Jakob Nielsen
Jul 2, 202522 min read
From PageRank to DeepRank: Attracting AI-Driven Traffic to Digital Properties
Search is losing ground to AI fast. If you’re not visible to AI and included in AI-generated answers, you’re invisible on the Internet.
Jakob Nielsen
Feb 28, 202516 min read
SEO & UX: Search Engine Optimization Best Practices
Search ranking manipulation has died; serving users has won. User-centered design principles outperform chasing algorithm tricks for ranking
Jakob Nielsen
Feb 25, 202511 min read
UX News: Winning UX Tools | Error Messages | Showing Payment Options | Virtual Girlfriend
Award-Winning AI-Enabled UX Design & Research Tools You Need to Try | Flow chart for better error messages | Alternate payment options
Jakob Nielsen
Sep 18, 20237 min read
Automated Content Strategy and Tone-of-Voice Metrics
AI tools analyze large volumes of content & provide metrics like readability, style, & sentiment. Track content quality at scale, over time.
Jakob Nielsen
Aug 23, 202310 min read