

Jakob Nielsen
Apr 29, 20248 min read
UX Roundup: Luxury Usability | User Testing, the Movie | AI = Ozempic | Better Analytics | Job Hunt Advice | Design Similarity
Summary: Luxury websites have bad usability | Poster fail: User testing, the movie | AI is Ozempic for the company | Is Microsoft Clarity...


Jakob Nielsen
Mar 13, 20245 min read
A/B Testing Paradox: UX Maturity Reduces Your Gains
A dataset of 74 A/B tests shows average KPI lifts of 0.2% from the statistically-significant experiments. This produced ROI of 620%.


Jakob Nielsen
Nov 20, 20234 min read
UX Roundup: Free UX Books | DoD Does Well | Design for Anthropomorphism | Overall Evaluation
11 books about UX for free download | US Department of Defense AI deployment plan | Design UX for the fact that users anthropomorphize AI


Jakob Nielsen
Sep 15, 20239 min read
Replication Crisis in Website Analytics: The Trouble with UX Stats
Many analytics results are wrong. Better tests will be more expensive and identify fewer design winners. This lowers ROI from analytics.