UX Roundup: User Testing | AI Ads | Users Like AI | Multiple Analytics Experiments | Low-Fi Prototyping | AI for User Research
Summary : User Testing 12-step process | AI advertisements outperformed human-created ads | Users give high NPS scores to the main AI...
Jakob Nielsen
Sep 1512 min read
UX Roundup: 20K Subscribers | Voice Sound vs Character | Voice UI for Old Users | CoT Explaining AI | Ideogram Release 2a | Easy Avatars | Track AI in Analytics | Gemini Images
Newsletter subscribers | Voice sound vs character | Voice UI for old users | Does chain-of-thought help users form mental models of AI?
Jakob Nielsen
Mar 1715 min read
UX Roundup: Luxury Usability | User Testing, the Movie | AI = Ozempic | Better Analytics | Job Hunt Advice | Design Similarity
Summary: Luxury websites have bad usability | Poster fail: User testing, the movie | AI is Ozempic for the company | Is Microsoft Clarity...
Jakob Nielsen
Apr 29, 20248 min read
A/B Testing Paradox: UX Maturity Reduces Your Gains
A dataset of 74 A/B tests shows average KPI lifts of 0.2% from the statistically-significant experiments. This produced ROI of 620%.
Jakob Nielsen
Mar 13, 20245 min read
UX Roundup: Free UX Books | DoD Does Well | Design for Anthropomorphism | Overall Evaluation
11 books about UX for free download | US Department of Defense AI deployment plan | Design UX for the fact that users anthropomorphize AI
Jakob Nielsen
Nov 20, 20234 min read
Replication Crisis in Website Analytics: The Trouble with UX Stats
Many analytics results are wrong. Better tests will be more expensive and identify fewer design winners. This lowers ROI from analytics.
Jakob Nielsen
Sep 15, 20239 min read