

UX Roundup: Preschool Robots | Multi-Metaphor AI | Meta Releases New AI | Cows & AI | Task Horizons | VC All-In on AI
Preschool robots build agency by reducing recovery time after failure | Multiple AI roles improve learning without flattening voice | Meta’s Muse Spark suggests the frontier race is shifting toward interface orchestration as well as raw model scale | Halter turns cattle management into a closed-loop AI system | GPT task horizon lower than Claude’s | Venture capital investments now even more dominated by AI

Jakob Nielsen
22 hours ago16 min read


Redesigning Workflows for AI
In a controlled field experiment, startups that redesigned end-to-end workflows around AI generated 90% more revenue than equally equipped peers that used AI mainly to speed up individual tasks.

Jakob Nielsen
5 days ago30 min read


UX Roundup: OpenAI Usability | Integrated Software | Seedance 2 vs. Kling 3 | Grok Imagine | Increasing AI Use
OpenAI to emphasize usability | Integrated software | Comparing multi-shot AI video models | Grok’s image generation model receives an upgrade | AI use up in the workplace, and employees who use AI now worry less about losing their jobs to AI

Jakob Nielsen
Apr 613 min read


Hamlet Remixed: Using AI to Convert Content into Alternative Formats
AI can translate a single source across media, styles, and audience frames. That makes it possible to reuse core material in formats better suited to different platforms and audiences. Shakespeare’s Hamlet serves here as a case study in a wide range of AI media transformations.

Jakob Nielsen
Apr 210 min read


Hamlet: The Comic Book
A 21-page comic book retelling William Shakespeare’s tragedy “Hamlet: Prince of Denmark.” Includes a description of the workflow used to produce the comics with Nano Banana 2.

Jakob Nielsen
Mar 314 min read


UX Roundup: Apple 50 Years | AI UX Explained | Good AI Support | New Reasoning Image Model | AI Creativity | Suno 5.5
Apple Computer 50 years anniversary | The New UX for AI | Excellent AI support chat from Substack | New reasoning image model: Luma Uni-1 thinks through what to draw | AI is more creative than humans and will likely get even more creative in the future with more compute | Upgraded AI music model Suno 5.5

Jakob Nielsen
Mar 3017 min read


Intent by Discovery: Designing the AI User Experience
AI is not just a better chat box. It changes the user’s role from operator to supervisor, which forces UX to move from command-based interaction toward intent-based delegation, new usability metrics, orchestration layers, calibrated friction, and ultimately exploration-based interaction to clarify the user’s needs.

Jakob Nielsen
Mar 2620 min read


UX Roundup: Generate in 4K | Research Reproducibility Crisis | NotebookLM Videos Perform Well | Midjourney v.8 | Micropayments | Microsoft Image Model | NVIDIA GTC
Summary : Why I generate images in 4K resolution | Half of UI academic research fails to reproduce | NotebookLM Cinematic Videos Do Well with Viewers | Midjourney Version 8 Disappoints | New protocol for AI agents to use micropayments | Microsoft releases its new MAI-Image-2 model | NVIDIA’s GTC Conference UX Roundup for March 23, 2026 (Nano Banana 2) Why I Generate in 4K You may have noticed that almost all of the images I post in this newsletter are 1280 pixels wide. And ye

Jakob Nielsen
Mar 2314 min read


Don’t Design for Average Users
Summary : The average user is a terrible design target for digital products. High-end “Whale” users in the 95th or 99th percentile of usage volume (P95 or P99) have different needs and often generate dramatically more business value than the masses of low-end users that hit the P50 median usage metrics. The P95/P50 ratio ranges from 3 to 100 (or higher), depending on domain characteristics, leading to different recommended design strategies. Averages flatten reality. In pro

Jakob Nielsen
Mar 1918 min read


UX Roundup: Old vs New UX | Adam Smith Predicts AI | AI Video | AI Agents
Summary : Books dominated by Old UX instead of new UX | How Adam Smith predicts AI will turn out for the economy | Chinese sci-fi video made with Seedance 2 | The 5 levels of AI agency UX Roundup for March 16, 2026 (Nano Banana Pro) Old UX Dominates in New Books; New UX Too Rare Vitaly Friedman published a list of 21 new books about UX (including some online sources). It’s a useful service to list them all in one place, and several of these new books look interesting, judgin

Jakob Nielsen
Mar 1614 min read


How to Run a UX Design Critique
Summary : A design crit should implement strategic participant roles, 24-hour context share, and rigorous prioritization frameworks. This allows cross-functional teams to align technical feasibility with business objectives in a design, mitigating costly development risks and driving product excellence. Unless you follow the defined process in this article, a design critique can easily be derailed. (Nano Banana 2) Ever felt like design reviews are just messy arguments? Tired

Jakob Nielsen
Mar 1229 min read


UX Roundup: GUI Heroes | Great AI Videos | AI Won’t Kill Software | Bing GEO | AI Capability Growth | Google AI UX | One-Shot Video | GPT 5.4 Writing
Summary : Using Nano Banana 2 to render the heroes of the graphical user interface as a monument | Two examples of great AI (short) videos | AI won’t kill software | Bing reports AI citations of your website | AI task horizons keep increasing | Google simplifies its AI product architecture | One-shot instructional AI video from NotebookLM | GPT 5.4 is probably a better writer than 5.2 UX Roundup for March 9, 2026 (Nano Banana 2) Using Nano Banana 2 To Render the Heroes of the

Jakob Nielsen
Mar 916 min read


The Capability Maturity Model for AI in Design
Summary: Six levels of AI design maturity. Early levels involve skepticism and ad-hoc tool use. Later levels embed AI into design systems and product delivery. The highest level envisions AI generating interfaces autonomously. As interfaces dissolve into real-time-generated experiences, the designer’s role shifts from pixel pusher to system gardener. The article includes a self-assessment framework and emphasizes the need to progress one level at a time to successfully instit

Jakob Nielsen
Mar 517 min read


UX Roundup: AI is the Computer | Disrupting Filmed Entertainment | UX Trends | GOMS | Nano Banana 2 | Lyria 3
Summary : The AI is the computer | AI is disrupting the filmed entertainment industry | UX trends for 2026 | AI can use the GOMS UI analysis method | New image model: Nano Banana 2 | New music model: Lyria 3 UX Roundup for March 2, 2026 (Nano Banana 2) The AI is the Computer Aravind Srinivas (the founder of Perplexity, which is probably the best AI-driven answer engine but has ambitions to be more) wrote an interesting essay titled “ The AI is the Computer .” When I worked a

Jakob Nielsen
Mar 215 min read


History of the Graphical User Interface: The Rise (and Fall?) of WIMP Design
Summary: The GUI’s success wasn’t about any single invention, but a synergy of 4 elements: Window, Icon, Menu, and Pointer, through a 60-year history of usability improvements. But the era of WIMP is drawing to an end with a radical shift toward Generative UI and World Models, in which static menus are replaced by fluid, intent-driven AI interactions. (I made all the comics in this article with Nano Banana Pro.) The evolution of the Graphical User Interface (GUI) represents

Jakob Nielsen
Feb 2339 min read
