Articles | UX Tigers

Big Productivity Gains in Office Use of AI

Jakob Nielsen

1 day ago
8 min

Big Productivity Gains in Office Use of AI

Microsoft Copilot increases the productivity of office tasks by around 40%, with even higher gains seen for search tasks.

Jakob Nielsen

3 days ago
8 min

Dark Design Patterns Catalog

India outlawed 12 common dark design patterns. These sneaky practices are unethical applications of established UX knowledge to harm users.

UX Roundup: Live Tomorrow | Irrelevant User Research | Good Taste or Numbers | UX Business Impact

Jakob Nielsen

5 days ago
6 min

UX Roundup: Live Tomorrow | Irrelevant User Research | Good Taste or Numbers | UX Business Impact

Wasting user research on low-value questions | Frame UX work for higher business impact | AI impact on the design profession: good taste

Being Taken Seriously as a Young UX Professional

Jakob Nielsen

Dec 1
6 min

Being Taken Seriously as a Young UX Professional

A blend of heuristic evaluation and usability testing builds credibility. Young UXers should avoid being the sole UX talent in a startup.

Jakob Nielsen

Nov 29
7 min

Usability Labs: Cool or Old School?

Richly illustrated historical overview of the transformation of usability labs from dedicated spaces to Zoom calls.

UX Roundup: OpenAI Debacle | Productive AI in UX | Better Headlines | Faster Horses | Solo UXer

Jakob Nielsen

Nov 27
8 min

UX Roundup: OpenAI Debacle | Productive AI in UX | Better Headlines | Faster Horses | Solo UXer

Summary: Implications of the near-disaster at OpenAI | Improving productivity of UX work by using AI | Writing good headlines for UX...

Photos Improve Website Usability and Credibility

Jakob Nielsen

Nov 22
7 min

Photos Improve Website Usability and Credibility

Strong photography conveys information with authenticity, fostering trust in the content provided on a website.

UX Roundup: Free UX Books | DoD Does Well | Design for Anthropomorphism | Overall Evaluation

Jakob Nielsen

Nov 20
4 min

UX Roundup: Free UX Books | DoD Does Well | Design for Anthropomorphism | Overall Evaluation

11 books about UX for free download | US Department of Defense AI deployment plan | Design UX for the fact that users anthropomorphize AI

Jakob Nielsen

Nov 17
1 min

User Experience in Two Infographics

Two short infographics define UX and summarize why and how to run UX projects. Show to your boss or colleagues who don’t understand UX.

Website Survival Without SEO in the Age of AI

Jakob Nielsen

Nov 15
6 min

Website Survival Without SEO in the Age of AI

Content creators face reduced search traffic due to AI's prowess in delivering tailored answers. Permission marketing is the way.

UX Roundup: OpenAI Announcements | GitHub AI Keynote | Jakob’s Razor for UX | Midjourney Beta

Jakob Nielsen

Nov 13
9 min

UX Roundup: OpenAI Announcements | GitHub AI Keynote | Jakob’s Razor for UX | Midjourney Beta

UX hot take on OpenAI’s keynote announcements | Jakob’s Razor: don’t overcomplicate matters and start with a qualitative user test w 5 users

Compare AI to Average Humans, Not the Best Human

Jakob Nielsen

Nov 10
9 min

Compare AI to Average Humans, Not the Best Human

For max benefit, decisions to deploy AI solutions must be based on comparing AI with the average human performance, not the very best human.

SEO Is Dead, Long Live AI-Summarized Answers

Jakob Nielsen

Nov 8
7 min

SEO Is Dead, Long Live AI-Summarized Answers

Unlike search, AI synthesizes a single clear answer from all available info, tailored to the user’s specific query and circumstances.

UX Roundup: IDEO Cut in Half | Dall-E Characters | AI New UI Paradigm

Jakob Nielsen

Nov 6
6 min

UX Roundup: IDEO Cut in Half | Dall-E Characters | AI New UI Paradigm

Design firm IDEO cut half of staff since 2020 (most layoffs in 2023) | In analytics, define Overall Evaluation Criterion aligning w business

2,500% ROI from Microsoft Office AI Copilot

Jakob Nielsen

Nov 3
4 min

2,500% ROI from Microsoft Office AI Copilot

Summary: An advertising agency experienced huge gains relative to monthly costs from deploying the AI Copilot product from Microsoft....

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UX Angst of 2023

Ideation Is Free: AI Exhibits Strong Creativity, But AI-Human Co-Creation Is Better

The 10 Usability Heuristics Reimagined

Generative AI Enhances Old Users’ Intellectual Performance Through Wise Winnowing

UX Needs a Sense of Urgency About AI

AI Vastly Improves Productivity for Business Users and Reduces Skill Gaps

AI Is First New UI Paradigm in 60 Years

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