

A New AI: Creation as Exploration and Discovery
Summary: Â AI transforms UX into exploration-based discovery. Users will navigate latent solution spaces rather than specifying outcomes....
Jakob Nielsen
1 day ago16 min read


UX Roundup: AI Workflows | One-Click Songs | Auto-Slideshow | Rewording Questions | Multiple AIs
Rethinking workflows for AI | Lowering the barrier to creating content with AI | NotebookLM automatically creates a slideshow from an article | Changing the wording of questions in standard surveys | The market will support multiple AI modelsÂ
Jakob Nielsen
4 days ago13 min read


Metaphor in UX Design
UX metaphors help users learn new interfaces by transferring knowledge from familiar concepts. They bridge designers’ conceptual models with users’ mental models through analogical reasoning, mapping multiple attributes between source and target domains.
Jakob Nielsen
Aug 1428 min read


UX Roundup: GPT 5 | AI in Education | UXR Repositories | AI Cannibalization | Map vs. Territory | Patients and AI vs. Doctors | AI Speed | User Test Methodology
GPT 5 put to the test: Explain UXD and UXR to a 5-year-old | AI in Education | AI makes repositories of old user research findings more useful | AI summaries cannibalize clickthrough from web searches | The journey map is not the territory of user actions | Patients reveal more to clinical AI than when talking with human physicians | Response time matters for AI usability | Leading the participants in a usability study
Jakob Nielsen
Aug 1118 min read


AI Storytelling: Aesthetic and Minimalist Design (Usability Heuristic 8)
Summary: Â A storybook that metaphorically explains minimalist design through pictures and a story. Storytelling is more memorable and...
Jakob Nielsen
Aug 74 min read


UX Roundup: Designers in Denial | 3 Levels of Corporate AI Use | AI Improves Medical Diagnosis | AI Math | Ideogram Character Consistency | Bad Study Methodology
Many UX designers are still in denial about AI | The 3 different types of AI use in companies, and their implications for your career | AI does mathematics differently than humans
Jakob Nielsen
Aug 414 min read