Jakob Nielsen
- Oct 18
- 15 min
Getting Started with AI for UX
Use generative-AI tools to support and enhance your UX skills — not to replace them. Start with small UX tasks, and watch out for bad advice
Jakob Nielsen
- Sep 20
- 7 min
AI Helps Elite Consultants: Higher Productivity & Work Quality, Narrower Skills Gap
Consultants at a top-3 company had 33% higher productivity and achieved a 40% quality gain when using AI.
Jakob Nielsen
- Aug 18
- 21 min
Ideation Is Free: AI Exhibits Strong Creativity, But AI-Human Co-Creation Is Better
12 research studies confirm that AI’s creativity surpasses humans in sheer idea abundance. Yet human-AI co-creation performs even better.
Jakob Nielsen
- Aug 16
- 9 min
UX Portfolio Reviews and Hiring Exercises in the Age of Generative AI
Job candidates must showcase AI skills in portfolios. Hiring managers must change recruiting to select applicants with combined UX/AI skills
Jakob Nielsen
- May 30
- 21 min
AI Vastly Improves Productivity for Business Users and Reduces Skill Gaps
Generative AI improves user performance by 66% across 3 case studies. Complex tasks have bigger gains, less-skilled workers benefit the most
Jakob Nielsen
- May 24
- 6 min
The Articulation Barrier: Prompt-Driven AI UX Hurts Usability
Prompts for intent-based outcomes require users to be articulate in writing prose, which is a challenge for half of the population.
Jakob Nielsen
- May 17
- 3 min
International Study to Measure Kids’ Online Reading Skills — in 5 years(!)
Reading skills study of 4th graders in 65 countries found drops since 2016. UX implications as poorer readers grow up & join the workforce.