Jakob Nielsen
Aug 15 min read
AI Increases Creativity in Writing Fiction and Narrows the Creativity Gap Between Authors
Summary: AI transforms creativity, lifting every writer’s potential, as measured in a new study of people writing short fictional stories...
Jakob Nielsen
Mar 205 min read
Does AI Numb the Brain?
Will AI turn our brains to mush? History suggests otherwise. New tech always sparks fears of cognitive decline. But AI will free our minds.
Jakob Nielsen
Dec 20, 20237 min read
Rebirth of the UX Unicorn?
Summary: UX professionals who are good at all steps of the UX lifecycle, including both research and design, are called “UX unicorns”...
Jakob Nielsen
Oct 18, 202315 min read
Getting Started with AI for UX
Use generative-AI tools to support and enhance your UX skills — not to replace them. Start with small UX tasks, and watch out for bad advice
Jakob Nielsen
Sep 20, 20237 min read
AI Helps Elite Consultants: Higher Productivity & Work Quality, Narrower Skills Gap
Consultants at a top-3 company had 33% higher productivity and achieved a 40% quality gain when using AI.
Jakob Nielsen
Aug 18, 202321 min read
Ideation Is Free: AI Exhibits Strong Creativity, But AI-Human Co-Creation Is Better
12 research studies confirm that AI’s creativity surpasses humans in sheer idea abundance. Yet human-AI co-creation performs even better.
Jakob Nielsen
Aug 16, 20239 min read
UX Portfolio Reviews and Hiring Exercises in the Age of Generative AI
Job candidates must showcase AI skills in portfolios. Hiring managers must change recruiting to select applicants with combined UX/AI skills
Jakob Nielsen
May 30, 202322 min read
AI Vastly Improves Productivity for Business Users and Reduces Skill Gaps
Generative AI improves user performance by 66% across 3 case studies. Complex tasks have bigger gains, less-skilled workers benefit the most
Jakob Nielsen
May 24, 20236 min read
The Articulation Barrier: Prompt-Driven AI UX Hurts Usability
Prompts for intent-based outcomes require users to be articulate in writing prose, which is a challenge for half of the population.
Jakob Nielsen
May 17, 20233 min read
International Study to Measure Kids’ Online Reading Skills — in 5 years(!)
Reading skills study of 4th graders in 65 countries found drops since 2016. UX implications as poorer readers grow up & join the workforce.