

18 Predictions for 2026
Summary: Accelerating AI capabilities will shift focus from raw intelligence to autonomous agents and Generative UI, making UX the primary business moat. Multimodal integration and physical AI will revolutionize workflows, rendering static interfaces and single-purpose tools obsolete. However, progress faces hurdles like compute shortages and a widening class divide between premium and free-tier users. Let’s peek into Jakob’s crystal ball to see what’s ahead for 2026. (Nano

Jakob Nielsen
Jan 1337 min read


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User targeting in UX has progressed through 5 stages : target audience, personas, customization, personalization, AI individualization.

Jakob Nielsen
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SEO Is Dead, Long Live AI-Summarized Answers
Unlike search, AI synthesizes a single clear answer from all available info, tailored to the user’s specific query and circumstances.

Jakob Nielsen
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