

UX Roundup: Adapting AI to Users | What Characteristics of Profitable AI Use? | Integrated AI Design Advice | Progress Visibility | Agent Delegation | AI Must Show Its Work | Free | What Happens Next
Several approaches help AI learn how to serve individual users better | A survey reveals differences between companies profiting from AI and the rest | Real-time feedback during editing | Show how far a slow process has advanced toward completion | Delegation to AI agents deviates from traditional economic modeling | Show the context, sources, and rules behind AI answers | The price of “free” can overwhelm arithmetic | Be clear about the next step

Jakob Nielsen
Sep 1825 min read


18 Predictions for 2026
Summary: Accelerating AI capabilities will shift focus from raw intelligence to autonomous agents and Generative UI, making UX the primary business moat. Multimodal integration and physical AI will revolutionize workflows, rendering static interfaces and single-purpose tools obsolete. However, progress faces hurdles like compute shortages and a widening class divide between premium and free-tier users. Let’s peek into Jakob’s crystal ball to see what’s ahead for 2026. (Nano B

Jakob Nielsen
Jan 1337 min read


Individualizing UX: Ever Narrower User Targeting
User targeting in UX has progressed through 5 stages : target audience, personas, customization, personalization, AI individualization.

Jakob Nielsen
Feb 8, 20247 min read


SEO Is Dead, Long Live AI-Summarized Answers
Unlike search, AI synthesizes a single clear answer from all available info, tailored to the user’s specific query and circumstances.

Jakob Nielsen
Nov 8, 20237 min read
