Jakob Nielsen
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Individualizing UX: Ever Narrower User Targeting
User targeting in UX has progressed through 5 stages : target audience, personas, customization, personalization, AI individualization.
Jakob Nielsen
- Nov 8, 2023
- 7 min
SEO Is Dead, Long Live AI-Summarized Answers
Unlike search, AI synthesizes a single clear answer from all available info, tailored to the user’s specific query and circumstances.