Jakob Nielsen
- 3 days ago
- 8 min
Dark Design Patterns Catalog
India outlawed 12 common dark design patterns. These sneaky practices are unethical applications of established UX knowledge to harm users.
Jakob Nielsen
- Nov 27
- 8 min
UX Roundup: OpenAI Debacle | Productive AI in UX | Better Headlines | Faster Horses | Solo UXer
Summary: Implications of the near-disaster at OpenAI | Improving productivity of UX work by using AI | Writing good headlines for UX...
Jakob Nielsen
- Nov 22
- 7 min
Photos Improve Website Usability and Credibility
Strong photography conveys information with authenticity, fostering trust in the content provided on a website.
Jakob Nielsen
- Oct 16
- 6 min
UX Roundup: User Retention Metrics | UX Writing | Kano Model | Mobile First Harmful | UX Soloist
Most companies use wrong user metrics to measure retention. Mobile-First design bad for desktop users. Professional growth for solo UXera.
Jakob Nielsen
- Sep 22
- 4 min
Navigating the Web with Text vs. GUI Browsers: AI UX Is 1992 All Over Again
Only after GUI browsers launched in 1993 did the web explode. AI needs a similar GUI revolution in usability.
Jakob Nielsen
- Sep 8
- 8 min
Jakob’s Law of the Internet User Experience
Users spend most of their time on other websites, so they expect your site to work like all the other sites they already know.