

UX Roundup: Midjourney Usability Atrocity | AI Drives Traffic | Lip Synch Improvements | Progress in AI Music | You ≠User
Midjourney doubles down on usability atrocity | AI drives website traffic | Improvements in lip synch for AI avatar videos | AI music improves with Suno 4.5 | You are not the user

Jakob Nielsen
May 129 min read


From PageRank to DeepRank: Attracting AI-Driven Traffic to Digital Properties
Search is losing ground to AI fast. If you’re not visible to AI and included in AI-generated answers, you’re invisible on the Internet.

Jakob Nielsen
Feb 2816 min read


SEO & UX: Search Engine Optimization Best Practices
Search ranking manipulation has died; serving users has won. User-centered design principles outperform chasing algorithm tricks for ranking

Jakob Nielsen
Feb 2511 min read


UX Roundup: Size Matters | AI-UX Job Opening | Midjourney App | Urgency for UX in AI | Eye Contact
Summary: Visualize the size of objects on ecommerce product pages | Job Openings: UX Research Generative AI @ Microsoft | Midjourney’s...

Jakob Nielsen
Dec 18, 202310 min read


Website Survival Without SEO in the Age of AI
Content creators face reduced search traffic due to AI's prowess in delivering tailored answers. Permission marketing is the way.

Jakob Nielsen
Nov 15, 20236 min read


SEO Is Dead, Long Live AI-Summarized Answers
Unlike search, AI synthesizes a single clear answer from all available info, tailored to the user’s specific query and circumstances.

Jakob Nielsen
Nov 8, 20237 min read


Search vs. AI: What’s Faster?
User productivity was 158% higher when answering questions with ChatGPT than with Google. Satisfaction scores were higher for AI than search

Jakob Nielsen
Aug 30, 20237 min read