

UX Roundup: Dark Design | Ecommerce Search | Search Engine Traffic Drops | AI vs Mythical Man-Month | AI vs Humans for UI Design | Lady Ada | Europe 2031 | AI Companions | DataViz Job
Dark design patterns | 8 usage patterns for ecommerce search | Search engine traffic drops rapidly | AI overcomes “The Mythical Man-Month” | AI does well in UI design vs. human designers | The story of Ada, Countess of Lovelace | Scenario for European AI until 2031 | Virtual girlfriends/boyfriends rack up double the use of dating apps | Job openings for data visualization design

Jakob Nielsen
Jun 2214 min read


UX Roundup: Moby Dick | AI Broadens Use Compared to Search | Dashboard Visualization | Tacit Knowledge | Design Engineer Fellowship
New music video based on Moby-Dick | AI expands users’ tasks compared with traditional search, but provides narrower information results | AI dashboard visualizations help therapists spot trends hidden in session notes | How to elicit tacit knowledge to build AI workflows | A16Z awarding fellowships to design engineers

Jakob Nielsen
May 1116 min read


UX Roundup: Auto-Translating Social Media | Bollywood AI | Context Reboarding | Agents Almost Equal Search | Headless Software | Not a Loser
Translating social media posts by default makes online communities international | Indian film studios embrace AI | AI summaries rescue users from context decay | AI agents now account for almost as much website traffic as human search | Software customers demand agent-first design | “You Are Not Talking to Somebody Who Woke Up a Loser”

Jakob Nielsen
Apr 2020 min read


UX Roundup: GUI Heroes | Great AI Videos | AI Won’t Kill Software | Bing GEO | AI Capability Growth | Google AI UX | One-Shot Video | GPT 5.4 Writing
Summary : Using Nano Banana 2 to render the heroes of the graphical user interface as a monument | Two examples of great AI (short) videos | AI won’t kill software | Bing reports AI citations of your website | AI task horizons keep increasing | Google simplifies its AI product architecture | One-shot instructional AI video from NotebookLM | GPT 5.4 is probably a better writer than 5.2 UX Roundup for March 9, 2026 (Nano Banana 2) Using Nano Banana 2 To Render the Heroes of the

Jakob Nielsen
Mar 916 min read


2025 Year in Review: Themes, Trends, Status, Top 10 Articles
Summary: AI disrupted UX practice across multiple vectors: research methodology, interface ontology, temporal dynamics, economic structures, and distribution channels. UX professionals must reconceptualize their discipline from artifact-centric design toward orchestrating intent-driven systems while cultivating individual agency as the primary professional competency. (Nano Banana Pro) I published about 330,000 words across 100 articles on UX Tigers in 2025 (including this

Jakob Nielsen
Dec 18, 202533 min read


UX Roundup: AI Music | Humans Impolite to AI | Subscriptions vs. Social Media | AI vs. Search
Summary : Experimenting with same song in different genres | Humans impolite to AI, which needs to be reflected in training data | Subscriptions beat social media for insightful content | AI answers beat search UX Roundup for November 10, 2025. (Seedream 4) Two New Music Genres I remade my opera about direct manipulation (YouTube, 4 min.) in two modern music genres: Jazz song about direct manipulation (YouTube, 3 min.) Rock song about direct manipulation (YouTube, 3 min.

Jakob Nielsen
Nov 10, 20259 min read


UX Roundup: GPT 5 | AI in Education | UXR Repositories | AI Cannibalization | Map vs. Territory | Patients and AI vs. Doctors | AI Speed | User Test Methodology
GPT 5 put to the test: Explain UXD and UXR to a 5-year-old | AI in Education | AI makes repositories of old user research findings more useful | AI summaries cannibalize clickthrough from web searches | The journey map is not the territory of user actions | Patients reveal more to clinical AI than when talking with human physicians | Response time matters for AI usability | Leading the participants in a usability study

Jakob Nielsen
Aug 11, 202518 min read


GEO Guidelines: How to Get Quoted by AI Through Generative Engine Optimization
Being mentioned in AI answers is the new share-of-voice for brands and influencers. Being ignored by AI is like being on page 5 of a Google SERP in the old days.

Jakob Nielsen
Jul 2, 202522 min read


UX Roundup: Midjourney Usability Atrocity | AI Drives Traffic | Lip Synch Improvements | Progress in AI Music | You ≠ User
Midjourney doubles down on usability atrocity | AI drives website traffic | Improvements in lip synch for AI avatar videos | AI music improves with Suno 4.5 | You are not the user

Jakob Nielsen
May 12, 20259 min read


From PageRank to DeepRank: Attracting AI-Driven Traffic to Digital Properties
Search is losing ground to AI fast. If you’re not visible to AI and included in AI-generated answers, you’re invisible on the Internet.

Jakob Nielsen
Feb 28, 202516 min read


SEO & UX: Search Engine Optimization Best Practices
Search ranking manipulation has died; serving users has won. User-centered design principles outperform chasing algorithm tricks for ranking

Jakob Nielsen
Feb 25, 202511 min read


UX Roundup: Size Matters | AI-UX Job Opening | Midjourney App | Urgency for UX in AI | Eye Contact
Summary: Visualize the size of objects on ecommerce product pages | Job Openings: UX Research Generative AI @ Microsoft | Midjourney’s soon-to-come new app is in Alpha release: watch the video | UX must urgently embrace AI | ChatGPT getting lazy | AI causes drop in search traffic | Maintaining eye contact in video meetings UX Roundup for December 18, 2023. Merry Christmas from all of us here at UX Tigers. (“All of us” just being Jakob.) Even if you don’t celebrate Christmas

Jakob Nielsen
Dec 18, 202310 min read


Website Survival Without SEO in the Age of AI
Content creators face reduced search traffic due to AI's prowess in delivering tailored answers. Permission marketing is the way.

Jakob Nielsen
Nov 15, 20236 min read


SEO Is Dead, Long Live AI-Summarized Answers
Unlike search, AI synthesizes a single clear answer from all available info, tailored to the user’s specific query and circumstances.

Jakob Nielsen
Nov 8, 20237 min read


Search vs. AI: What’s Faster?
User productivity was 158% higher when answering questions with ChatGPT than with Google. Satisfaction scores were higher for AI than search

Jakob Nielsen
Aug 30, 20237 min read
