

2025 Year in Review: Themes, Trends, Status, Top 10 Articles
Summary: AI disrupted UX practice across multiple vectors: research methodology, interface ontology, temporal dynamics, economic structures, and distribution channels. UX professionals must reconceptualize their discipline from artifact-centric design toward orchestrating intent-driven systems while cultivating individual agency as the primary professional competency. (Nano Banana Pro) I published about 330,000 words across 100 articles on UX Tigers in 2025 (including this

Jakob Nielsen
Dec 18, 202533 min read


UX Roundup: AI Music | Humans Impolite to AI | Subscriptions vs. Social Media | AI vs. Search
Summary : Experimenting with same song in different genres | Humans impolite to AI, which needs to be reflected in training data | Subscriptions beat social media for insightful content | AI answers beat search UX Roundup for November 10, 2025. (Seedream 4) Two New Music Genres I remade my opera about direct manipulation (YouTube, 4 min.) in two modern music genres: Jazz song about direct manipulation (YouTube, 3 min.) Rock song about direct manipulation (YouTube, 3 min.

Jakob Nielsen
Nov 10, 20259 min read


UX Roundup: GPT 5 | AI in Education | UXR Repositories | AI Cannibalization | Map vs. Territory | Patients and AI vs. Doctors | AI Speed | User Test Methodology
GPT 5 put to the test: Explain UXD and UXR to a 5-year-old | AI in Education | AI makes repositories of old user research findings more useful | AI summaries cannibalize clickthrough from web searches | The journey map is not the territory of user actions | Patients reveal more to clinical AI than when talking with human physicians | Response time matters for AI usability | Leading the participants in a usability study

Jakob Nielsen
Aug 11, 202518 min read


GEO Guidelines: How to Get Quoted by AI Through Generative Engine Optimization
Being mentioned in AI answers is the new share-of-voice for brands and influencers. Being ignored by AI is like being on page 5 of a Google SERP in the old days.

Jakob Nielsen
Jul 2, 202522 min read


UX Roundup: Midjourney Usability Atrocity | AI Drives Traffic | Lip Synch Improvements | Progress in AI Music | You ≠ User
Midjourney doubles down on usability atrocity | AI drives website traffic | Improvements in lip synch for AI avatar videos | AI music improves with Suno 4.5 | You are not the user

Jakob Nielsen
May 12, 20259 min read


From PageRank to DeepRank: Attracting AI-Driven Traffic to Digital Properties
Search is losing ground to AI fast. If you’re not visible to AI and included in AI-generated answers, you’re invisible on the Internet.

Jakob Nielsen
Feb 28, 202516 min read


SEO & UX: Search Engine Optimization Best Practices
Search ranking manipulation has died; serving users has won. User-centered design principles outperform chasing algorithm tricks for ranking

Jakob Nielsen
Feb 25, 202511 min read


UX Roundup: Size Matters | AI-UX Job Opening | Midjourney App | Urgency for UX in AI | Eye Contact
Summary: Visualize the size of objects on ecommerce product pages | Job Openings: UX Research Generative AI @ Microsoft | Midjourney’s...

Jakob Nielsen
Dec 18, 202310 min read


Website Survival Without SEO in the Age of AI
Content creators face reduced search traffic due to AI's prowess in delivering tailored answers. Permission marketing is the way.

Jakob Nielsen
Nov 15, 20236 min read


SEO Is Dead, Long Live AI-Summarized Answers
Unlike search, AI synthesizes a single clear answer from all available info, tailored to the user’s specific query and circumstances.

Jakob Nielsen
Nov 8, 20237 min read


Search vs. AI: What’s Faster?
User productivity was 158% higher when answering questions with ChatGPT than with Google. Satisfaction scores were higher for AI than search

Jakob Nielsen
Aug 30, 20237 min read
