

Jakob Nielsen
- Nov 3
- 4 min
2,500% ROI from Microsoft Office AI Copilot
Summary: An advertising agency experienced huge gains relative to monthly costs from deploying the AI Copilot product from Microsoft....


Jakob Nielsen
- Jun 21
- 11 min
Is Amazon.com Guilty of Dark UX Patterns? Jakob Nielsen’s Hot Take on the FTC Lawsuit
UX analysis of the FTC lawsuit accusing Amazon.com of employing dark design patterns in its subscribe and unsubscribe workflows.