

UX Roundup: Empowering Users Again | Marketese | Impulse Buying | Human Factors Hero | Chinese Prompts
Reviving the UX goal of empowering users | Writing in marketese kills marketing | Supposed impulse buying is often the result of months of building consideration | Honoring a human factors pioneer, Dr. John D. Gould of IBM | Prompting tip for small text fields: use Chinese
Jakob Nielsen
Jun 810 min read


UX Roundup: Apple 50 Years | AI UX Explained | Good AI Support | New Reasoning Image Model | AI Creativity | Suno 5.5
Apple Computer 50 years anniversary | The New UX for AI | Excellent AI support chat from Substack | New reasoning image model: Luma Uni-1 thinks through what to draw | AI is more creative than humans and will likely get even more creative in the future with more compute | Upgraded AI music model Suno 5.5
Jakob Nielsen
Mar 3017 min read


UX Roundup: Year of the Horse | Creative Workflow | AI Coding | Usability Scaling | Was I Right or Wrong? | 30,000 Citations | Winning AI Video
Summary : Year of the Fire Horse | Reversing creative workflows | AI coding wins complete dominance | Usability scaling continues | 40 years of being right become 40 years of being wrong | Usability Engineering book passes 30,000 citations | Award-winning AI video UX Roundup for February 16, 2026: Happy Year of the Horse! (xx) Year of the Fire Horse Happy Year of the Horse! But it’s not just any old horse this year, it’s the fire horse, a combination that only comes aroun
Jakob Nielsen
Feb 1615 min read


2025 Year in Review: Themes, Trends, Status, Top 10 Articles
Summary: AI disrupted UX practice across multiple vectors: research methodology, interface ontology, temporal dynamics, economic structures, and distribution channels. UX professionals must reconceptualize their discipline from artifact-centric design toward orchestrating intent-driven systems while cultivating individual agency as the primary professional competency. (Nano Banana Pro) I published about 330,000 words across 100 articles on UX Tigers in 2025 (including this
Jakob Nielsen
Dec 18, 202533 min read


When Humans Add Negative Value: AI Alone vs. Human–AI Synergy
Summary: The prevailing “human in the loop” paradigm for AI use must die or be drastically reduced. In many cases, human involvement already degrades AI performance, especially in analytical tasks. Creative fields still benefit from the positive synergistic effects of human-AI collaboration, but as AI improves, the scope for human involvement will likely shrink. Humans must move up the food chain to exhibit agency and strategic management, while letting superior AI systems o
Jakob Nielsen
Nov 6, 202532 min read


A New AI: Creation as Exploration and Discovery
Summary: AI transforms UX into exploration-based discovery. Users will navigate latent solution spaces rather than specifying outcomes. Creation shifts from building or describing to discovering possibilities. Future interfaces become collaborative playgrounds where users recognize solutions instead of articulating visions, augmenting human existence. For a fun summary of this article: Watch my music video Creation by Discovery: Navigating Latent Design Space (YouTube, 5 mi
Jakob Nielsen
Aug 21, 202516 min read
