Jakob Nielsen
- 1 day ago
- 8 min
Big Productivity Gains in Office Use of AI
Microsoft Copilot increases the productivity of office tasks by around 40%, with even higher gains seen for search tasks.
Jakob Nielsen
- Nov 10
- 9 min
Compare AI to Average Humans, Not the Best Human
For max benefit, decisions to deploy AI solutions must be based on comparing AI with the average human performance, not the very best human.
Jakob Nielsen
- Oct 25
- 34 min
UX in Africa
UX is rapidly growing in Africa, especially in startups and Fintech companies. The continent’s young population eagerly adopts technology.
Jakob Nielsen
- Oct 9
- 6 min
UX Roundup: GenAI Visual Shootout | Incremental Gains | Citation Analysis | A Real Recession
GenAI Visual Shootout | Incremental Gains | Citation Analysis | A Real Recession
Jakob Nielsen
- Aug 25
- 7 min
Will AI Cause Wage Stagnation or Growth?
Average wages are flat for the first 50 years after a major economic revolution. AI is a revolution, but with a different outcome.
Jakob Nielsen
- Jul 11
- 13 min
The AI Revolution Won’t Cause Mass Unemployment
Productivity gains from AI will obliterate many jobs, but people adapt and create new work. Humans always crave more, inventing new products
Jakob Nielsen
- Jul 2
- 3 min
UX Experts Misjudge Cost-Benefit from Broad AI Deployment Across the Economy
UX professionals underestimate the measured productivity gains from AI tools, whereas they overestimate the growth of the economy.