

Jakob Nielsen
- Aug 18
- 21 min
Ideation Is Free: AI Exhibits Strong Creativity, But AI-Human Co-Creation Is Better
12 research studies confirm that AI’s creativity surpasses humans in sheer idea abundance. Yet human-AI co-creation performs even better.


Jakob Nielsen
- Aug 1
- 2 min
Differing Approaches to Increasing AI Awareness in Companies
It is important for all companies to increase employee understanding of AI. This is particularly important for knowledge-intensive work.


Jakob Nielsen
- Jun 25
- 2 min
Using AI Makes Businesspeople Optimistic About AI
Hands-on experience with AI tools makes business professionals more likely to be optimistic about the future prospects of AI in business.