Jakob Nielsen
- 1 day ago
- 8 min
Big Productivity Gains in Office Use of AI
Microsoft Copilot increases the productivity of office tasks by around 40%, with even higher gains seen for search tasks.
Jakob Nielsen
- Nov 3
- 4 min
2,500% ROI from Microsoft Office AI Copilot
Summary: An advertising agency experienced huge gains relative to monthly costs from deploying the AI Copilot product from Microsoft....
Jakob Nielsen
- Sep 20
- 7 min
AI Helps Elite Consultants: Higher Productivity & Work Quality, Narrower Skills Gap
Consultants at a top-3 company had 33% higher productivity and achieved a 40% quality gain when using AI.
Jakob Nielsen
- Aug 30
- 7 min
Search vs. AI: What’s Faster?
User productivity was 158% higher when answering questions with ChatGPT than with Google. Satisfaction scores were higher for AI than search
Jakob Nielsen
- Aug 25
- 7 min
Will AI Cause Wage Stagnation or Growth?
Average wages are flat for the first 50 years after a major economic revolution. AI is a revolution, but with a different outcome.
Jakob Nielsen
- May 30
- 21 min
AI Vastly Improves Productivity for Business Users and Reduces Skill Gaps
Generative AI improves user performance by 66% across 3 case studies. Complex tasks have bigger gains, less-skilled workers benefit the most