

Jakob Nielsen
- Dec 1
- 6 min
Being Taken Seriously as a Young UX Professional
A blend of heuristic evaluation and usability testing builds credibility. Young UXers should avoid being the sole UX talent in a startup.


Jakob Nielsen
- Oct 20
- 7 min
Unreliability of AI in Evaluating UX Screenshots
Case study of ChatGPT evaluating 12 e-commerce screenshots: Most AI-driven redesign suggestions were inconsistent and untrustworthy.


Jakob Nielsen
- Oct 11
- 2 min
Jakob’s 10 Usability Heuristics as Haikus
7 haikus define heuristic evaluation and tell us why the 10 heuristics are important. Each heuristic is explained with two haikus.


Jakob Nielsen
- Sep 1
- 8 min
Classic Usability Important for AI
AI products are fraught with basic usability errors, violating decades-old UX findings. Simple fixes will save AI users much pain.


Jakob Nielsen
- Jul 18
- 3 min
The 10 Usability Heuristics Reimagined
Many people have published great new ways of explaining the classic 10 usability heuristics.