Jakob Nielsen
- Oct 25
- 34 min
UX in Africa
UX is rapidly growing in Africa, especially in startups and Fintech companies. The continent’s young population eagerly adopts technology.
Jakob Nielsen
- Aug 23
- 10 min
Automated Content Strategy and Tone-of-Voice Metrics
AI tools analyze large volumes of content & provide metrics like readability, style, & sentiment. Track content quality at scale, over time.
Jakob Nielsen
- Jul 5
- 12 min
AI Generates Complex Text, Challenging Many Readers
Generative AI tools often produce text at high reading levels, posing difficulty for low-literacy users. A copy review is imperative.
Jakob Nielsen
- May 24
- 6 min
The Articulation Barrier: Prompt-Driven AI UX Hurts Usability
Prompts for intent-based outcomes require users to be articulate in writing prose, which is a challenge for half of the population.
Jakob Nielsen
- May 17
- 3 min
International Study to Measure Kids’ Online Reading Skills — in 5 years(!)
Reading skills study of 4th graders in 65 countries found drops since 2016. UX implications as poorer readers grow up & join the workforce.