

UX Roundup: Simplicity | Error Prevention | Educational AI | Heuristic Evaluation with AI | AI 4x Better at Medical Diagnosis | Grok 4 and AI Prices | AI Video
The Simplicity Poof | Error prevention explained by Vikings | AI in education | Heuristic Evaluation with AI | UX career pivot | AI was 4x better than human doctors at diagnosing complex cases | Grok 4 sets new record for AI subscription pricing | Advances in AI Video

Jakob Nielsen
1 day ago14 min read


How to Develop Agency: The Number-One Career Skill for the AI Age
Cultivate your ability to effect change actively rather than reacting passively. Human agency with the courage to do something new, without being told, will separate the designers of the future from the assembly-line workers of the past, and the empowered learner from the spoon-fed student.

Jakob Nielsen
5 days ago16 min read


GEO Guidelines: How to Get Quoted by AI Through Generative Engine Optimization
Being mentioned in AI answers is the new share-of-voice for brands and influencers. Being ignored by AI is like being on page 5 of a Google SERP in the old days.

Jakob Nielsen
Jul 222 min read


UX Roundup: UX in the Street | AI Video | Infinite Scroll | Simplicity vs. Features | Logo as Coin | AI Blooper | Midjourney Animation
Street interview video about the consistency heuristic | AI auto-generates full videos | Infinite scrolling is a usability quagmire to avoid | Simplicity vs. features

Jakob Nielsen
Jun 2312 min read


Use the AI Transition Period to Transition Your Career
Summary: In the great UX pivot, you have 5 years to trade yesterday’s expertise for tomorrow’s relevance. Legacy UX skills won’t save you...

Jakob Nielsen
Jun 198 min read


UX Roundup: Caption Contest | AI Toys & Appliances | Liquid Glass
Summary : Caption contest | OpenAI + Mattel team up for AI toys | Apple Liquid Glass has poor usability UX Roundup for June 16, 2025....

Jakob Nielsen
Jun 169 min read


UX Roundup: Hamburger Menus | AI Agents | App Overload | Web Images | Modal Overuse
Reserve hamburger menus for small-screen designs | AI agents must remain under user control | One app per thing in your life = app overload | Images stand out on web pages | Overusing modal dialog boxes

Jakob Nielsen
Jun 96 min read


UX Roundup: AI Panic | Progress Indicators | Reversing Idea Flow | AI-Native Companies | Fake AI Research
GUI panic vs. AI panic | Progress bars and percent-done indicators | Reversing the sequence between idea and result | AI-native companies rethink workflows | Fake research: MIT retracts AI creativity paper

Jakob Nielsen
Jun 27 min read


UX Roundup: Users Not at Table | Usability Taglines | Creating > Consuming | 100% AI-Created Video
Only stakeholders not at the meeting table? Users | Criteria for good taglines | Creating with AI is more rewarding than passive content consumption | AI creates and edits a complete video on its own

Jakob Nielsen
May 2612 min read


UX Roundup: AI Image Consistency | Speak the User’s Language | Business Use of AI | The Exam Is Not the Education | Caption Contest
Consistency vs. exploration in AI image design | Speak the user’s language | Strong Growth in Business AI Use | The exam is not the education | The funniest cartoon captions by humans and AI

Jakob Nielsen
May 1910 min read


The Usability Scaling Law: Death of User Testing?
Training AI on large volumes of user research data may scale up its ability to predict usability problems and create better designs in the first place. This could change the balance between predictive usability and observational usability.

Jakob Nielsen
May 1513 min read


UX Roundup: Midjourney Usability Atrocity | AI Drives Traffic | Lip Synch Improvements | Progress in AI Music | You ≠User
Midjourney doubles down on usability atrocity | AI drives website traffic | Improvements in lip synch for AI avatar videos | AI music improves with Suno 4.5 | You are not the user

Jakob Nielsen
May 129 min read


No More User Interface?
AI products have changed from invisible enhancement of classical user interfaces to soon become the main avenue for users to engage with digital features and content. This may mean the end of UI design in the traditional sense, refocusing designers’ work on orchestrating the experience at a deeper level.

Jakob Nielsen
May 87 min read


UX Roundup: Developers Outrace UX | AI Traffic Safety | Dovetail Conference | Usability Poster | RIP Prompt Engineering | Comparing 6 Image Models
Developers outracing UX because of AI acceleration | AI is 5x times safer than humans when driving cars | Usability poster | Prompt engineering no longer a viable job

Jakob Nielsen
May 513 min read


UX Roundup: Adapt or Die | Image Style Explorations | Usability Tarot | AI Compute Growth | Auto Slides | Usability Video Game | Logo Styles
Adapt or Die | Image style explorations | Making a custom Tarot card | AI training compute grows 2.5x per year | Converting an article into slides with AI | Usability Hunt video game | Logo style variations

Jakob Nielsen
Apr 286 min read


UX Roundup: UI vs. UX | Content Con | AI Avoids Traffic Accidents | AI Poetry | Direct vs. Indirect Prompting | Image Gen Progress
UI vs. UX | AI reduces traffic injuries | AI Poetry | Direct vs. Indirect Prompting | Image Gen Progress

Jakob Nielsen
Apr 148 min read


Aided Prompt Understanding: UX Design Patterns to Build AI Prompting Skills
AI won’t reach its full potential until people better understand how to work with it, but most people have no idea how their AI prompt works

Jakob Nielsen
Apr 108 min read


UX Roundup: AI as General-Purpose or Cultural Tech | AI for Teamwork | Jakob’s Law Manga | 3 Ages of UX | Action Figure
Is AI general-purpose technology or a cultural force | AI boosts teamwork | Jakob’s Law as a manga | 3 ages of UX | Usability action figure

Jakob Nielsen
Apr 78 min read


UX Roundup: Modest UX Salary Drop | Reasoning Scaling Law | AI Task Scope Grows | Customer Journey Management | 3 New Image Generators
Reasoning model scaling law confirmed |Â AI task scope doubles every 7 Months | Customer journey management

Jakob Nielsen
Mar 3110 min read


Prompt Augmentation: UX Design Patterns for Better AI Prompting
Design patterns to overcome the AI articulation barrier: Style Galleries, Prompt Rewrite, Targeted Prompt Rewrite, Related Prompts, Prompt B

Jakob Nielsen
Mar 2717 min read