

UX Roundup: Adapting AI to Users | What Characteristics of Profitable AI Use? | Integrated AI Design Advice | Progress Visibility | Agent Delegation | AI Must Show Its Work | Free | What Happens Next
Several approaches help AI learn how to serve individual users better | A survey reveals differences between companies profiting from AI and the rest | Real-time feedback during editing | Show how far a slow process has advanced toward completion | Delegation to AI agents deviates from traditional economic modeling | Show the context, sources, and rules behind AI answers | The price of “free” can overwhelm arithmetic | Be clear about the next step

Jakob Nielsen
Sep 1825 min read


The 100 Most Common UX Design Methods, Ranked by Value
100 top UXD methods ranked by breadth, altitude, persuasion, and cost. AI prototyping wins as the highest-value method. Cheap framing methods crowd the rest of the top 10, because deciding what to build outscores building it. Expensive workshop rituals sink, and 6 famous methods have a high risk of being design theater.

Jakob Nielsen
Sep 1646 min read


UX Roundup: Graph UI vs. Chat | Linear UI for Stories | Reusing Past Alternatives | Fast Wins | Mental Models | AI as Tool or Coworker | Sticky Navigation
Graph-based UI for AI is better than linear chat for design tasks | Storytelling improves with a keyframing UI | With a better history UI, clients reused a designer’s past alternatives 2.6× as often as they generated new material | Fast wins make users stay | Mental models: the map in the user’s head always wins | Users hold only 2 mental models of AI: tool or coworker | Sticky navigation gives users a firm foundation but consumes pixels

Jakob Nielsen
Sep 718 min read


UX Roundup: AI Spending Up | Adversarial AI Helps Designers | Design Hypotheses | Generative Accessibility | Skeleton Screens | Pain of Paying
AI spending growing 75% per year at the median firm | An AI agent that argued back against design ideas helped designers improve | A design is a hypothesis: try to defeat it | AI can generate superior accessibility when it prioritizes communication density over narrative completeness | Skeleton screens buy patience, not speed | Checkout design dials the pain of paying up or down

Jakob Nielsen
Aug 1721 min read


UX Roundup: New AI Models | How Designers Use AI Design | User Agency | Breadcrumbs | Doug Engelbart | Decoy Effect | Active Users | AI Training vs. Copyright
Comparing GPT 5.6 Sol, Opus 5, Kimi K3 | How designers use a UI design agent | AI enhances users’ agency, and they like it | Breadcrumb navigation | UX Hero Doug Engelbart | The decoy effect in pricing plan comparison pages | The paradox of the Active User | Delhi High Court rules that AI training on copyrighted content is legal in India

Jakob Nielsen
Jul 2723 min read


UX Roundup: Controlling Superintelligence | Dark Design 2 | Normal Folks and AI | UX Hero: Jack Carroll | Shower Temperature | How Designers Use AI | Agentic AI Grows | Are You In AI?
Can humans remain in control with superintelligent AI (ASI)? | Dark design music video redone | What are normal people saying about AI? | My hero: Dr. John M. Carroll of IBM Research | Finally, a hotel room shower makes it easy to adjust temperature | How designers use AI vs. what they say about AI | Explosive growth in use of agentic AI among non-developers | Check whether major AI models know you

Jakob Nielsen
Jun 2923 min read


UX Roundup: Old vs New UX | Adam Smith Predicts AI | AI Video | AI Agents
Summary: Books dominated by Old UX instead of new UX | How Adam Smith predicts AI will turn out for the economy | Chinese sci-fi video made with Seedance 2 | The 5 levels of AI agency UX Roundup for March 16, 2026 (Nano Banana Pro) Old UX Dominates in New Books; New UX Too Rare Vitaly Friedman published a list of 21 new books about UX (including some online sources). It’s a useful service to list them all in one place, and several of these new books look interesting, judging

Jakob Nielsen
Mar 1614 min read


How to Run a UX Design Critique
Summary : A design crit should implement strategic participant roles, 24-hour context share, and rigorous prioritization frameworks. This allows cross-functional teams to align technical feasibility with business objectives in a design, mitigating costly development risks and driving product excellence. Unless you follow the defined process in this article, a design critique can easily be derailed. (Nano Banana 2) Ever felt like design reviews are just messy arguments? Tired

Jakob Nielsen
Mar 1229 min read


UX Roundup: Designers in Denial | 3 Levels of Corporate AI Use | AI Improves Medical Diagnosis | AI Math | Ideogram Character Consistency | Bad Study Methodology
Many UX designers are still in denial about AI | The 3 different types of AI use in companies, and their implications for your career | AI does mathematics differently than humans

Jakob Nielsen
Aug 4, 202514 min read


UX Roundup: UXR Theater | App Overload | Less Is More | Illustrations vs. Photos | Problem vs. Solution | Centralized AI | Recognition vs Recall | Google Growth | Sovereign AI | Agentic Browsers
Summary : Usability testing as theater | Too many applications | Less Is More | Illustrations vs. photos | Love the problem, not your...

Jakob Nielsen
Jul 28, 202511 min read


UX Roundup: ChatGPT Agent | Opportunities Change Behavior | Breadcrumbs | UX Career Pivot | Make Viral Thumbnails | Startups Driven by AI | Enterprise Use of AI | Design Thinking | UX Jobs
New tech capabilities create the opportunity for people to do new things | Breadcrumbs | Use ChatGPT image mode to create viral thumbnails | Startup companies increasingly being driven by AI | Enterprise AI | Changing from design thinking to design doing

Jakob Nielsen
Jul 21, 202513 min read


Learn UX Strategy & Business Alignment: A 10-Week Plan
Summary: 10 weeks’ worth of reading materials and exercises to understand how to align UX work with business strategy and product goals,...

Jakob Nielsen
Jun 12, 202534 min read


The Usability Scaling Law: Death of User Testing?
Training AI on large volumes of user research data may scale up its ability to predict usability problems and create better designs in the first place. This could change the balance between predictive usability and observational usability.

Jakob Nielsen
May 15, 202513 min read


Does User-Driven Design Still Need User-Centered Design?
Vibe coding places users in control of digital functionality. AI enables rapid, inexpensive design, so UX professionals must pivot.

Jakob Nielsen
Mar 13, 202514 min read


Vibe Coding and Vibe Design
AI transforms software development and UX design through natural language intent specification, accelerating prototyping & redefining roles.

Jakob Nielsen
Mar 7, 202513 min read


UX Roundup: OpenAI Product Roadmap | Parallel and Iterative AI Use | Virtual Boyfriends | Jakob in SF | Dropdown Menus | Early GUI | AI Urgency | Perplexity Deep Research
Parallel and iterative use of AI improves quality outcomes | Dropdowns must die | Early GUI prototypes | UX needs more urgency about AI

Jakob Nielsen
Feb 17, 202513 min read


UX Roundup: Jakob Keynote Video | University Courses | 8 Uses of AI for UX Design | Museum Usability
Full video from Oslo keynote | Promising university courses | Main uses of AI in the UX design process | Museum usability

Jakob Nielsen
Nov 18, 20249 min read


Innovator’s Dilemma Hits Design: Growing Capabilities of AI-Driven Amateur Design Tools
As AI-powered tools like Freepik and Canva advance and empower amateur designers, is the era of professional designers coming to an end?

Jakob Nielsen
Aug 8, 20246 min read


(Experimentation + Iteration + Testing) × Learning = Great UX
Exploration, refinement, and evaluation are keystones of exceptional user experience design. Repeated cycles of design trials max the result

Jakob Nielsen
Jun 13, 20244 min read


Peak Programmer ≠ Peak UX
Summary: The Evolution Awaits: In a decade, AI will transform our productivity landscapes, tripling UX outputs and decimating developer...

Jakob Nielsen
May 9, 202417 min read
