

Does User-Driven Design Still Need User-Centered Design?
Vibe coding places users in control of digital functionality. AI enables rapid, inexpensive design, so UX professionals must pivot.
Jakob Nielsen
Mar 1314 min read


Vibe Coding and Vibe Design
AI transforms software development and UX design through natural language intent specification, accelerating prototyping & redefining roles.
Jakob Nielsen
Mar 713 min read


UX Roundup: OpenAI Product Roadmap | Parallel and Iterative AI Use | Virtual Boyfriends | Jakob in SF | Dropdown Menus | Early GUI | AI Urgency | Perplexity Deep Research
Parallel and iterative use of AI improves quality outcomes | Dropdowns must die | Early GUI prototypes | UX needs more urgency about AI
Jakob Nielsen
Feb 1713 min read


UX Roundup: Jakob Keynote Video | University Courses | 8 Uses of AI for UX Design | Museum Usability
Full video from Oslo keynote | Promising university courses | Main uses of AI in the UX design process | Museum usability
Jakob Nielsen
Nov 18, 20249 min read


Innovator’s Dilemma Hits Design: Growing Capabilities of AI-Driven Amateur Design Tools
As AI-powered tools like Freepik and Canva advance and empower amateur designers, is the era of professional designers coming to an end?
Jakob Nielsen
Aug 8, 20246 min read


(Experimentation + Iteration + Testing) × Learning = Great UX
Exploration, refinement, and evaluation are keystones of exceptional user experience design. Repeated cycles of design trials max the result
Jakob Nielsen
Jun 13, 20244 min read


Peak Programmer ≠ Peak UX
Summary: The Evolution Awaits: In a decade, AI will transform our productivity landscapes, tripling UX outputs and decimating developer...
Jakob Nielsen
May 9, 202417 min read


Diamond Prompting in UX Work
The dual prompting approach in AI-driven UX design distinguishes between exploratory and detail-refining phases.
Jakob Nielsen
Apr 25, 202411 min read


UX Roundup: Collaborative AI Workflow | New Music Service | Clear > Clever | Team Skill Hackathon | AI-Driven KPI
Leonardo support for collaborative AI workflow in UX design | Clear beats clever in UX | Hackathon to grow team skills | AI-enabled KPIs
Jakob Nielsen
Apr 12, 20248 min read


Top AI Tools Used by UX Professionals
UX professionals used 93 different AI tools: 12 UX-specific AI tools were fairly popular. Low overlap in popular AI between UX & the public
Jakob Nielsen
Mar 27, 202417 min read


Embrace AI’s Uncertainty in UX
AI’s probabilistic nature changes all areas of user experience, impacting users, UX researchers, and designers.
Jakob Nielsen
Mar 6, 20246 min read


Curating AI-Generated Images
In an AI-saturated future, true design skill lies not in creation but in the art of choice. Case study: human judgment of 4 AI-generated pix
Jakob Nielsen
Jan 4, 202412 min read


Rebirth of the UX Unicorn?
Summary: UX professionals who are good at all steps of the UX lifecycle, including both research and design, are called “UX unicorns”...
Jakob Nielsen
Dec 20, 20237 min read


UX Roundup: OpenAI Debacle | Productive AI in UX | Better Headlines | Faster Horses | Solo UXer
Summary: Implications of the near-disaster at OpenAI | Improving productivity of UX work by using AI | Writing good headlines for UX...
Jakob Nielsen
Nov 27, 20238 min read


User Experience in Two Infographics
Two short infographics define UX and summarize why and how to run UX projects. Show to your boss or colleagues who don’t understand UX.
Jakob Nielsen
Nov 17, 20231 min read


Getting Started with AI for UX
Use generative-AI tools to support and enhance your UX skills — not to replace them. Start with small UX tasks, and watch out for bad advice
Jakob Nielsen
Oct 18, 202315 min read


Analyzing Qualitative User Data at Enterprise Scale With AI: The GE Case Study
Deriving UX insights from masses of qualitative user data is hard. AI-assisted sifting of individual user comments humanizes heaps of data.
Jakob Nielsen
Oct 13, 202310 min read


UX in Latin America: Fast Growth, But Challenges Remain
What's driving UX in Latin America? UX trajectory, focusing on Brazil, industry maturity, job markets, and educational and language gaps.
Jakob Nielsen
Sep 29, 202310 min read


3 Wishes for AI UX
AI requires three transformative shifts: tight UX in AI development, a hybrid interface of GUI plus prompts, and Super-AI integration.
Jakob Nielsen
Sep 27, 20239 min read


UX News: Winning UX Tools | Error Messages | Showing Payment Options | Virtual Girlfriend
Award-Winning AI-Enabled UX Design & Research Tools You Need to Try | Flow chart for better error messages | Alternate payment options
Jakob Nielsen
Sep 18, 20237 min read