

Information Foraging Theory: Why Users Hunt, Snack, Leave, and Farm Content
Information foraging theory is the best explanation of how people behave in information-rich environments, from the original web to today’s AI chatbots. Users act like animals hunting for food: they follow information scent, exploit information patches, and pick an information diet that maximizes value gained per second spent.

Jakob Nielsen
Sep 927 min read


UX Roundup: UX Benchmark | Impact of AI Mentions | Character Design Workflow | AI Maturity | UX Hero: Stu Card | Microsoft FDE
UX benchmark for AI | Being mentioned in AI answers drives subsequent user behavior | Cheaper character design workflow for new video | AI maturity model | My hero: Dr. Stuart K. Card of Xerox PARC | Microsoft FDE

Jakob Nielsen
Jul 622 min read


10 Foundational Insights for UX
Summary : UX has come a long way since its early beginnings at Bell Labs in the 1940s. As we enter Year 2 of the AI revolution, it’s...

Jakob Nielsen
Aug 15, 202420 min read


Information Scent: How Users Decide Where to Click
Users follow scents of relevance. Navigation becomes intuitive. Content discoverable. Experience enhanced.

Jakob Nielsen
Jul 26, 20248 min read
