

Jakob Nielsen
- Sep 27
- 9 min
3 Wishes for AI UX
AI requires three transformative shifts: tight UX in AI development, a hybrid interface of GUI plus prompts, and Super-AI integration.


Jakob Nielsen
- Sep 22
- 4 min
Navigating the Web with Text vs. GUI Browsers: AI UX Is 1992 All Over Again
Only after GUI browsers launched in 1993 did the web explode. AI needs a similar GUI revolution in usability.


Jakob Nielsen
- Sep 11
- 8 min
UX News: Discount Envy | AI for All | GUI Toggle Design | Tradeshow User Research | Lightweight UI
Coupon-code fields make ecommerce shoppers green with discount envy | Guidelines for toggle switch design | User research at tradeshows


Jakob Nielsen
- Sep 1
- 8 min
Classic Usability Important for AI
AI products are fraught with basic usability errors, violating decades-old UX findings. Simple fixes will save AI users much pain.


Jakob Nielsen
- Jul 27
- 4 min
Direct Manipulation: A Fundamental Element of Graphical User Interfaces
With direct manipulation users control visual objects through physical gestures, incremental reversible actions & real-time feedback.