

Why Beats What: Prioritize Qualitative User Research Over Quantitative
Qualitative research is your only path to design improvement. Watching users struggle reveals solutions; surveys and metrics don’t. Testing with 5 users enables rapid iteration: test, fix, repeat.

Jakob Nielsen
Jul 3113 min read


UX Roundup: Time Estimates for Quant Projects | LinkedIn Rant | Benchmarking UX | Kazakhstan/Uzbekistan UX | Free AI Courses
Estimating the time duration of quantitative user research projects | LinkedIn’s anti-link algorithm is bad | Benchmarking research.

Jakob Nielsen
Mar 11, 20249 min read