

UX Roundup: Adapting AI to Users | What Characteristics of Profitable AI Use? | Integrated AI Design Advice | Progress Visibility | Agent Delegation | AI Must Show Its Work | Free | What Happens Next
Several approaches help AI learn how to serve individual users better | A survey reveals differences between companies profiting from AI and the rest | Real-time feedback during editing | Show how far a slow process has advanced toward completion | Delegation to AI agents deviates from traditional economic modeling | Show the context, sources, and rules behind AI answers | The price of “free” can overwhelm arithmetic | Be clear about the next step

Jakob Nielsen
Sep 1825 min read


Comparison Tables Are Decision Machines: Design Them to Deliver a Verdict
Comparison tables ease the burden of remembering alternatives and help users understand which option fits their needs and what would change that verdict. This article explains the psychology of choice and delivers guidelines for designing comparison tables and for getting your products into the comparisons that AI agents now assemble.

Jakob Nielsen
Sep 1734 min read


UX Roundup: AI Codes Survey Responses | Agents Disregard Ranking | Half of AI Use Needs Recovery | AI Context | AI Agents | Emotional Attachment to AI | Cost of Extra Steps | Feedback During Creation
AI is good at coding open-ended survey answers | AI agents shop without Google Gullibility | Half of AI conversations include a breakdown, so the recovery experience deserves more attention | AI needs context to suit the task | Field reports from projects that implement AI agents | People develop feelings for their AI | Respect users’ time: every extra step carries a cost for them and for you | AI can make users feel they’re creating for an audience | The ends of names and la

Jakob Nielsen
Sep 1431 min read


UX Roundup: Hedonic Adaptation | Knowledge Worker AI | AI Sensemaking | Delegating Agent Actions | Branching UI vs. Linear Chat | Base-Rate Neglect | Rating Controls | Animated Prompt Understanding
New music video about hedonic adaptation | AI better at some forms of knowledge work than at others | AI increasingly used for sensemaking among corporate users | Users want to approve certain autonomous actions | For exploratory creation, a branching UI beat the traditional linear chat interface to the AI backend model | Base-rate neglect: one vivid anecdote outweighs a thousand statistics | The ***** UI for user ratings | Experimental system connects specific words in the u

Jakob Nielsen
Aug 1421 min read


Progress Indicators Ease the Wait
Show a progress indicator when response time exceeds 10 seconds, preferably as a percent-done bar. It tells users two things: the system heard you, and here’s how long the ordeal will last. But never let the bar stall, lie, or reset. AI agents that work for hours have raised the stakes: progress indicators must now serve users who walked away. Follow the 12 design guidelines in this article.

Jakob Nielsen
Aug 813 min read


UX Roundup: Web Design for AI Agents | AI Assistants Beat Brand Websites | Ship, Learn, Iterate | AI as Business Strategist | AI-Assisted Creativity for Children | Infinite Canvas | Scott McCloud
Agent-ready web design lifts AI task success | Shoppers now pick AI assistants over brand websites, 41% to 38% | Learn from reality: build and iterate | AI getting better at business strategy, but still not good enough to run your company | AI raised the floor but lowered the ceiling in children’s storytelling | Infinite canvas as a UI space for organizing and collaborating on unstructured information | My Hero: Scott McCloud, comic book artist and theorist | AI animates clas

Jakob Nielsen
Jul 3125 min read


AI Turns Competence into a Commodity: Evidence from 2.26 Million Freelance Contracts
AI narrows skill gaps by helping weak performers the most. Employers are reacting: hiring in AI-exposed job categories now weights human capital 7.8% less and price 1.1% more than before ChatGPT and the demand premium for highly skilled workers is shrinking. Competence has become commodity, so sell judgment. Agentic AI will reverse the equalization and widen skill gaps again.

Jakob Nielsen
Jul 2229 min read


UX Roundup: AI Agents Change Workflows | User Expertise and Agentic AI | Controlling AI Complexity | Constraints | Meta Muse Image | Seedream 5 Pro | Image-Model Shootout | GPT 5.6 Sol
AI agents expand user tasks | Agentic AI makes expertise more valuable, not less | Users need control over the complexity of AI results | Constraints help users | Meta launched a new image model, Muse Image | ByteDance upgrades its image model to Seedream 5 Pro | Comparing the leading image models | GPT receives a major upgrade to v. 5.6 Sol

Jakob Nielsen
Jul 1330 min read


2026 AI and UX Predictions: A Mid-Year Reality Check
Halfway through 2026, AI is evolving faster than expected, but usability is struggling to keep pace. I graded my 18 predictions on autonomous agents, compute shortages, and interface design to separate the hype from reality.

Jakob Nielsen
Jul 230 min read


UX Roundup: Controlling Superintelligence | Dark Design 2 | Normal Folks and AI | UX Hero: Jack Carroll | Shower Temperature | How Designers Use AI | Agentic AI Grows | Are You In AI?
Can humans remain in control with superintelligent AI (ASI)? | Dark design music video redone | What are normal people saying about AI? | My hero: Dr. John M. Carroll of IBM Research | Finally, a hotel room shower makes it easy to adjust temperature | How designers use AI vs. what they say about AI | Explosive growth in use of agentic AI among non-developers | Check whether major AI models know you

Jakob Nielsen
Jun 2923 min read


From AGI to ASI: DeepMind’s Roadmap as a Comic Book
DeepMind outlined 4 paths to superintelligence: scaling, paradigm shifts, recursive self-improvement, and multi agent collectives. I explained this dense 57-page report in a 31-page comic book, including a section on the UX implications.

Jakob Nielsen
Jun 188 min read


UX Roundup: Ecommerce Usability Fails | Social Media Less Social | Overseeing Agents | Your Team as Video Game Characters | UX Hero | Seedance
The two most conversion-killing ecommerce usability fails | Social media use remains strong but the platforms are becoming less about connecting with other people | The usability of overseeing AI agents | Team-building image idea: design video game characters | Professor Ben Shneiderman was one of the greatest early pioneers of user experience | Seedance 2 as PC software concept

Jakob Nielsen
Jun 111 min read


UX Roundup: Auto-Translating Social Media | Bollywood AI | Context Reboarding | Agents Almost Equal Search | Headless Software | Not a Loser
Translating social media posts by default makes online communities international | Indian film studios embrace AI | AI summaries rescue users from context decay | AI agents now account for almost as much website traffic as human search | Software customers demand agent-first design | “You Are Not Talking to Somebody Who Woke Up a Loser”

Jakob Nielsen
Apr 2020 min read


UX Roundup: Old vs New UX | Adam Smith Predicts AI | AI Video | AI Agents
Summary: Books dominated by Old UX instead of new UX | How Adam Smith predicts AI will turn out for the economy | Chinese sci-fi video made with Seedance 2 | The 5 levels of AI agency UX Roundup for March 16, 2026 (Nano Banana Pro) Old UX Dominates in New Books; New UX Too Rare Vitaly Friedman published a list of 21 new books about UX (including some online sources). It’s a useful service to list them all in one place, and several of these new books look interesting, judging

Jakob Nielsen
Mar 1614 min read


UX Roundup: 2026 Predictions | AI Analyzing Usability | Character Consistency | DeepMind Documentary | Amazon Agent | AI Prescriptions | Mechanical Turk
Summary : New video with 2026 predictions for AI & UX | AI analyzing usability test recordings | Character consistency still difficult | Google DeepMind documentary film | Amazon’s ecommerce agent Rufus does well | AI renews drug prescriptions | Problems using Mechanical Turk for user research UX Roundup for January 19, 2026. (Nano Banana Pro) 2026 Predictions: The Music Video The article with my 18 predictions for AI and UX in 2026 is very long (almost 10,000 words), so I

Jakob Nielsen
Jan 1917 min read


18 Predictions for 2026
Summary: Accelerating AI capabilities will shift focus from raw intelligence to autonomous agents and Generative UI, making UX the primary business moat. Multimodal integration and physical AI will revolutionize workflows, rendering static interfaces and single-purpose tools obsolete. However, progress faces hurdles like compute shortages and a widening class divide between premium and free-tier users. Let’s peek into Jakob’s crystal ball to see what’s ahead for 2026. (Nano B

Jakob Nielsen
Jan 1337 min read


2025 Year in Review: Themes, Trends, Status, Top 10 Articles
Summary: AI disrupted UX practice across multiple vectors: research methodology, interface ontology, temporal dynamics, economic structures, and distribution channels. UX professionals must reconceptualize their discipline from artifact-centric design toward orchestrating intent-driven systems while cultivating individual agency as the primary professional competency. (Nano Banana Pro) I published about 330,000 words across 100 articles on UX Tigers in 2025 (including this

Jakob Nielsen
Dec 18, 202533 min read


UX Roundup: How People Use AI | AI Does User Research | Founding Designers | Prompt Engineering | AI Agent Use Cases | Electricity Fuels AI | GPT 5.2 Beats Humans
Summary : How People Use AI for professional and creative jobs | AI conducts user interviews at scale, converting qualitative quotes to quant data | When and how to hire the first designer in a startup company | Prompt engineering debunked: Don’t specify a mastery persona | Longitudinal user research needed to judge AI agent usability | A new generation of power turbines may meet the need for AI electricity | GPT 5.2 132% better than human experts on economically valuable tas

Jakob Nielsen
Dec 15, 202520 min read


Slow AI: Designing User Control for Long Tasks
Batch processing returns as AI agents run for hours or days, eliminating traditional turn-taking interaction. Slow AI creates control and observability problems; users forget context during long waits. UX solutions include upfront clarification, explicit run contracts, checkpointing for recovery, conceptual breadcrumbs showing reasoning, and progressive disclosure of partial results.

Jakob Nielsen
Oct 13, 202527 min read


AI-First Companies
Summary: AI-First means massive automation to repetitive tasks, rapid iteration over perfection, ubiquitous AI integration across...

Jakob Nielsen
Sep 11, 202517 min read
