

UX in Latin America: Fast Growth, But Challenges Remain
What's driving UX in Latin America? UX trajectory, focusing on Brazil, industry maturity, job markets, and educational and language gaps.
Jakob Nielsen
Sep 29, 202310 min read


3 Wishes for AI UX
AI requires three transformative shifts: tight UX in AI development, a hybrid interface of GUI plus prompts, and Super-AI integration.
Jakob Nielsen
Sep 27, 20239 min read


UX News: AI User Behaviors | Brevity | My vs. Your | Design for Legacy | Screentime for Toddlers
UX News for Sept 25: AI user behaviors, UX writing, design for legacy systems, screen exposure and childhood development
Jakob Nielsen
Sep 25, 20235 min read


Navigating the Web with Text vs. GUI Browsers: AI UX Is 1992 All Over Again
Only after GUI browsers launched in 1993 did the web explode. AI needs a similar GUI revolution in usability.
Jakob Nielsen
Sep 22, 20234 min read


AI Helps Elite Consultants: Higher Productivity & Work Quality, Narrower Skills Gap
Consultants at a top-3 company had 33% higher productivity and achieved a 40% quality gain when using AI.
Jakob Nielsen
Sep 20, 20237 min read


UX News: Winning UX Tools | Error Messages | Showing Payment Options | Virtual Girlfriend
Award-Winning AI-Enabled UX Design & Research Tools You Need to Try | Flow chart for better error messages | Alternate payment options
Jakob Nielsen
Sep 18, 20237 min read


Replication Crisis in Website Analytics: The Trouble with UX Stats
Many analytics results are wrong. Better tests will be more expensive and identify fewer design winners. This lowers ROI from analytics.
Jakob Nielsen
Sep 15, 20239 min read

UX Angst of 2023-24
The UX sky’s not falling; it’s reshaping. AI integration will facilitate a UX renaissance, while the profession’s growth shows viability.
Jakob Nielsen
Sep 13, 202312 min read


UX News: Discount Envy | AI for All | GUI Toggle Design | Tradeshow User Research | Lightweight UI
Coupon-code fields make ecommerce shoppers green with discount envy | Guidelines for toggle switch design | User research at tradeshows
Jakob Nielsen
Sep 11, 20238 min read


Jakob’s Law of the Internet User Experience
Users spend most of their time on other websites, so they expect your site to work like all the other sites they already know.
Jakob Nielsen
Sep 8, 20238 min read


AI’s Role in Human-AI Symbiosis: Originator or Refiner
It is cheaper to let AI take the initiative in human–AI collaborations where it generates a range of initial ideas for humans to winnow.
Jakob Nielsen
Sep 6, 20237 min read


UX News: Infant Screen Use | UX Salaries Drop | UX Haikus | Single-Word Prompts | AI Awareness
UX News: Infant Screen Use | UX Salaries Drop | UX Haikus | Single-Word Prompts | AI Awareness
Jakob Nielsen
Sep 4, 202310 min read


Classic Usability Important for AI
AI products are fraught with basic usability errors, violating decades-old UX findings. Simple fixes will save AI users much pain.
Jakob Nielsen
Sep 1, 20238 min read