

User Satisfaction Depends on Delivered Quality Relative to Expectations
Users judge your design against the version they imagined before first use. When the experience confirms expectations, they’re satisfied; when it falls short, the same product disappoints. And the bar never stops moving: every improvement you ship becomes the baseline users bring to the next release. Expectations also shape the work people attempt and the effort they devote to checking the result.

Jakob Nielsen
4 days ago20 min read


UX Roundup: AI Codes Survey Responses | Agents Disregard Ranking | Half of AI Use Needs Recovery | AI Context | AI Agents | Emotional Attachment to AI | Cost of Extra Steps | Feedback During Creation
AI is good at coding open-ended survey answers | AI agents shop without Google Gullibility | Half of AI conversations include a breakdown, so the recovery experience deserves more attention | AI needs context to suit the task | Field reports from projects that implement AI agents | People develop feelings for their AI | Respect users’ time: every extra step carries a cost for them and for you | AI can make users feel they’re creating for an audience | The ends of names and la

Jakob Nielsen
Sep 1431 min read


UX Roundup: Make It Easy | AI Traffic = Best Customers | AI Visibility | Hidden Team Disagreement | AI Attitude Questions | Sunk Costs | Tools Palette
Users referred from AI answers convert 60% better than other traffic | The visibility of sources in AI responses can shift 46x overnight without users noticing | Use AI to uncover the hidden disagreements behind a team’s apparent consensus | A 17-item questionnaire is the best-validated way to survey attitudes toward AI | The sunk cost fallacy | The tools palette

Jakob Nielsen
Sep 418 min read


UX Roundup: 2026 Predictions | AI Analyzing Usability | Character Consistency | DeepMind Documentary | Amazon Agent | AI Prescriptions | Mechanical Turk
Summary : New video with 2026 predictions for AI & UX | AI analyzing usability test recordings | Character consistency still difficult | Google DeepMind documentary film | Amazon’s ecommerce agent Rufus does well | AI renews drug prescriptions | Problems using Mechanical Turk for user research UX Roundup for January 19, 2026. (Nano Banana Pro) 2026 Predictions: The Music Video The article with my 18 predictions for AI and UX in 2026 is very long (almost 10,000 words), so I

Jakob Nielsen
Jan 1917 min read


UX Roundup: AI Music and Video Upgrades | Survey Length | Self-Driving Safety | AI GDP Metric | Amazon Dark Design
Summary : New versions of leading AI music and video models Suno and Kling | Shorter surveys have higher validity | Safety update for...

Jakob Nielsen
Sep 29, 202511 min read


UX Roundup: AI Workflows | One-Click Songs | Auto-Slideshow | Rewording Questions | Multiple AIs
Rethinking workflows for AI | Lowering the barrier to creating content with AI | NotebookLM automatically creates a slideshow from an article | Changing the wording of questions in standard surveys | The market will support multiple AI models

Jakob Nielsen
Aug 18, 202513 min read


UX Roundup: Survey Response Options | Ideogram | Deepfaking User Test Videos | AI IA | LDM = Large Design Model | Web History | AI Writes 10% of Science Papers
Discrete response options best measure users’ subjective satisfaction | Disguising test users | Shopify AI helps merchants' IA | LDM GenUI

Jakob Nielsen
Jul 8, 202410 min read
