

Commodification and Pancaking of UX: Accept Reality and Plan New Career Paths
UX is evolving rapidly, with AI integration and a shift towards distributed expertise. UX will be like a pancake: spread thin but delicious.

Jakob Nielsen
Apr 10, 20248 min read


UX Roundup: How UX Researchers Use AI | Integrate AI With Existing App | Short Videos | New Remote Research Tool | Business School AI
Study of how user researchers use AI | Integrating AI within an existing software product | Short highlights from Jakob’s recent videos

Jakob Nielsen
Apr 8, 20248 min read


UX Roundup: Pilot Testing | AI Companions | Dark Design Patterns: An Australian Warning | Usability Testing Templates | No-Registration ChatGPT
Iterative user research | Pilot study | AI Companions | Dark design | Templates for usability studies

Jakob Nielsen
Apr 5, 20248 min read


User Research with Humans vs. AI
AI offers many benefits in user research and can enhance, but not replace, the human touch in user-centered design.

Jakob Nielsen
Apr 3, 20249 min read


UX Roundup: TikTok Participation Inequality | GPT-5 UX | 2 UXers > 1 | Jakob Live
A version of the 90-9-1 rule applies to TikTok video postings | Debrief with a colleague after watching UX talks or podcasts

Jakob Nielsen
Apr 1, 20248 min read


UX Roundup: AI in the Classroom | UX Design Bias | New AI-UX Course | UX Certification | Disappointing Sora Videos
Educational use of AI-generated songs | Weakness of manual UX design | Disappointing AI videos from pro filmmakers

Jakob Nielsen
Mar 29, 202410 min read


Top AI Tools Used by UX Professionals
UX professionals used 93 different AI tools: 12 UX-specific AI tools were fairly popular. Low overlap in popular AI between UX & the public

Jakob Nielsen
Mar 27, 202417 min read


UX Roundup: Have AI Check You | Toast Notifications | GUI Course | Boring UX | Human Designer vs. AI Design
Turning the tables: Use AI to check your work | Toast notifications are a burnt GUI widget | Do people prefer human or AI design?

Jakob Nielsen
Mar 25, 20248 min read


UX Roundup: Early Facebook UX | Hybrid UI for Generative UI | Eyetracking | Slack UX | Small-Language GPT | AI UX Courses | Jakob Live | Better AI Songs
Julie Zhou recalls Facebook’s early user interface designs | Tools for generative UI need a hybrid UI | Early eyetracking reseach

Jakob Nielsen
Mar 22, 202410 min read


Does AI Numb the Brain?
Will AI turn our brains to mush? History suggests otherwise. New tech always sparks fears of cognitive decline. But AI will free our minds.

Jakob Nielsen
Mar 20, 20245 min read


UX Roundup: AI Saves Fuel | Checkboxes Must be Square | Good Books | AI Jobs Grow | Perplexity Grows
Saving fuel by AI-optimized airline routing | Apple violates 40 years of GUI standards | Recommended reading about storytelling and non-UX

Jakob Nielsen
Mar 15, 20248 min read


UX Roundup: Time Estimates for Quant Projects | LinkedIn Rant | Benchmarking UX | Kazakhstan/Uzbekistan UX | Free AI Courses
Estimating the time duration of quantitative user research projects | LinkedIn’s anti-link algorithm is bad | Benchmarking research.

Jakob Nielsen
Mar 11, 20249 min read


Directions for the UX Profession
A thematic analysis of social media posts identified key themes, offering a audience-centered perspective on the future of UX design.

Jakob Nielsen
Mar 8, 20246 min read


Embrace AI’s Uncertainty in UX
AI’s probabilistic nature changes all areas of user experience, impacting users, UX researchers, and designers.

Jakob Nielsen
Mar 6, 20246 min read


UX Roundup: Ideogram Big Improvements | UX Apprentice | High School UX | Kindergarten UX | Self-Taught UX Designers
Ideogram 1.0 huge improvements in text rendering + image quality | You don’t need a university degree to do UX | Self-taught UX designers

Jakob Nielsen
Mar 4, 20248 min read


Accessibility Has Failed: Try Generative UI = Individualized UX
Traditional accessibility methods have been tried for 30 years without improving usability for disabled users. Generative UI may be better.

Jakob Nielsen
Feb 29, 20247 min read


Multi-Craft Specialized Content in the AI Era
AI won’t replace human creativity, it will amplify it. Forget mass-market entertainment; the true revolution is in hyper-targeted content.

Jakob Nielsen
Feb 22, 20248 min read


Individualizing UX: Ever Narrower User Targeting
User targeting in UX has progressed through 5 stages : target audience, personas, customization, personalization, AI individualization.

Jakob Nielsen
Feb 8, 20247 min read


UX Roundup: AI As General-Purpose Tech | AI Can Do Card Sorting | Mental Models | ChatGPT Lazy Fix | New Song
AI is a general-purpose technology that can double economic growth | Comparing human card sorting with AI categorization

Jakob Nielsen
Feb 5, 20249 min read


What AI Can and Cannot Do for UX
AI can already perform many UX tasks. It will do more in the future, including maybe UI design. But AI will not replace watching users.

Jakob Nielsen
Feb 1, 20248 min read
