

AI Generates Complex Text, Challenging Many Readers
Generative AI tools often produce text at high reading levels, posing difficulty for low-literacy users. A copy review is imperative.

Jakob Nielsen
Jul 6, 202312 min read


AI Makes Happy Geeks
Software developers who use AI-powered tools when programming experience greater job satisfaction and creative fulfillment.

Jakob Nielsen
Jun 30, 20235 min read


Generative AI Enhances Old Users’ Intellectual Performance Through Wise Winnowing
Juice the creative output of old knowledge workers with a wide range of AI-created ideas.

Jakob Nielsen
Jun 28, 202310 min read


AI vs. Metaverse: Which Is the 5th Generation UI?
What’s hype, what’s real in next-generation user interfaces? Data from real use tell the difference.

Jakob Nielsen
Jun 7, 20238 min read


AI Vastly Improves Productivity for Business Users and Reduces Skill Gaps
Generative AI improves user performance by 66% across 3 case studies. Complex tasks have bigger gains, less-skilled workers benefit the most

Jakob Nielsen
May 31, 202322 min read