

Why Beats What: Prioritize Qualitative User Research Over Quantitative
Qualitative research is your only path to design improvement. Watching users struggle reveals solutions; surveys and metrics don’t. Testing with 5 users enables rapid iteration: test, fix, repeat.

Jakob Nielsen
Jul 3113 min read


UX Roundup: UXR Theater | App Overload | Less Is More | Illustrations vs. Photos | Problem vs. Solution | Centralized AI | Recognition vs Recall | Google Growth | Sovereign AI | Agentic Browsers
Summary : Usability testing as theater | Too many applications | Less Is More | Illustrations vs. photos | Love the problem, not your...

Jakob Nielsen
Jul 2811 min read


Top 10 UI Annoyances
Summary: Â Users encounter usability annoyances daily in their computer use. Sometimes annoyances can be sidestepped at the cost of extra...

Jakob Nielsen
Jul 2432 min read


UX Roundup: ChatGPT Agent | Opportunities Change Behavior | Breadcrumbs | UX Career Pivot | Make Viral Thumbnails | Startups Driven by AI | Enterprise Use of AI | Design Thinking | UX Jobs
New tech capabilities create the opportunity for people to do new things | Breadcrumbs | Use ChatGPT image mode to create viral thumbnails | Startup companies increasingly being driven by AI | Enterprise AI | Changing from design thinking to design doing

Jakob Nielsen
Jul 2113 min read


UX Career Pivot for the AI Age: Told in Manga by 4 Different AI Models
4 AI models competed to use the Manga comic book format to tell the story of how to pivot your AI career for AI. See which manga you like the best. All succeeded in condensing a long theoretical article into a few engaging pages, reducing the word count by 94%.

Jakob Nielsen
Jul 173 min read


UX Roundup: Simplicity | Error Prevention | Educational AI | Heuristic Evaluation with AI | AI 4x Better at Medical Diagnosis | Grok 4 and AI Prices | AI Video
The Simplicity Poof | Error prevention explained by Vikings | AI in education | Heuristic Evaluation with AI | UX career pivot | AI was 4x better than human doctors at diagnosing complex cases | Grok 4 sets new record for AI subscription pricing | Advances in AI Video

Jakob Nielsen
Jul 1414 min read


How to Develop Agency: The Number-One Career Skill for the AI Age
Cultivate your ability to effect change actively rather than reacting passively. Human agency with the courage to do something new, without being told, will separate the designers of the future from the assembly-line workers of the past, and the empowered learner from the spoon-fed student.

Jakob Nielsen
Jul 1016 min read


UX Roundup: UX Unicorns | Captcha Must Die | Flow in UX | Dark Design | Avatar Animation
Herds of UX unicorns | Captcha Must Die | Supporting the Flow state | If it feels like dark design, it probably is | HeyGen’s Avatar IV worked better with a photorealistic avatar than a cartoon character

Jakob Nielsen
Jul 78 min read


GEO Guidelines: How to Get Quoted by AI Through Generative Engine Optimization
Being mentioned in AI answers is the new share-of-voice for brands and influencers. Being ignored by AI is like being on page 5 of a Google SERP in the old days.

Jakob Nielsen
Jul 222 min read
