

UX Roundup: Simplicity | Error Prevention | Educational AI | Heuristic Evaluation with AI | AI 4x Better at Medical Diagnosis | Grok 4 and AI Prices | AI Video
The Simplicity Poof | Error prevention explained by Vikings | AI in education | Heuristic Evaluation with AI | UX career pivot | AI was 4x better than human doctors at diagnosing complex cases | Grok 4 sets new record for AI subscription pricing | Advances in AI Video

Jakob Nielsen
2 days ago14 min read


How to Develop Agency: The Number-One Career Skill for the AI Age
Cultivate your ability to effect change actively rather than reacting passively. Human agency with the courage to do something new, without being told, will separate the designers of the future from the assembly-line workers of the past, and the empowered learner from the spoon-fed student.

Jakob Nielsen
6 days ago16 min read


UX Roundup: UX Unicorns | Captcha Must Die | Flow in UX | Dark Design | Avatar Animation
Herds of UX unicorns | Captcha Must Die | Supporting the Flow state | If it feels like dark design, it probably is | HeyGen’s Avatar IV worked better with a photorealistic avatar than a cartoon character

Jakob Nielsen
Jul 78 min read


GEO Guidelines: How to Get Quoted by AI Through Generative Engine Optimization
Being mentioned in AI answers is the new share-of-voice for brands and influencers. Being ignored by AI is like being on page 5 of a Google SERP in the old days.

Jakob Nielsen
Jul 222 min read