

Classic Usability Important for AI
AI products are fraught with basic usability errors, violating decades-old UX findings. Simple fixes will save AI users much pain.

Jakob Nielsen
Sep 1, 20238 min read


Search vs. AI: What’s Faster?
User productivity was 158% higher when answering questions with ChatGPT than with Google. Satisfaction scores were higher for AI than search

Jakob Nielsen
Aug 30, 20237 min read


Will AI Cause Wage Stagnation or Growth?
Average wages are flat for the first 50 years after a major economic revolution. AI is a revolution, but with a different outcome.

Jakob Nielsen
Aug 25, 20237 min read


Automated Content Strategy and Tone-of-Voice Metrics
AI tools analyze large volumes of content & provide metrics like readability, style, & sentiment. Track content quality at scale, over time.

Jakob Nielsen
Aug 23, 202310 min read


Ideation Is Free: AI Exhibits Strong Creativity, But AI-Human Co-Creation Is Better
12 research studies confirm that AI’s creativity surpasses humans in sheer idea abundance. Yet human-AI co-creation performs even better.

Jakob Nielsen
Aug 18, 202321 min read


UX Portfolio Reviews and Hiring Exercises in the Age of Generative AI
Job candidates must showcase AI skills in portfolios. Hiring managers must change recruiting to select applicants with combined UX/AI skills

Jakob Nielsen
Aug 16, 20239 min read


AI Is More Creative Than 99% of Humans — on One Metric
AI overwhelmingly surpasses humans at creative ideation, at least in the idea-producing stage of the diverge-converge model.

Jakob Nielsen
Aug 9, 202311 min read


The Need for Speed in AI
AI needs much faster response time to meet human demands, which remain unaltered from previous UI paradigms.

Jakob Nielsen
Aug 2, 20239 min read


Differing Approaches to Increasing AI Awareness in Companies
It is important for all companies to increase employee understanding of AI. This is particularly important for knowledge-intensive work.

Jakob Nielsen
Aug 1, 20232 min read


Operant Conditioning in Generative AI Image Creation
Torment users with alternating emotions of euphoria and anguish as AI metes out sublime or disastrous pictures with wanton unpredictability.

Jakob Nielsen
Jul 26, 20235 min read


The AI Revolution Won’t Cause Mass Unemployment
Productivity gains from AI will obliterate many jobs, but people adapt and create new work. Humans always crave more, inventing new products

Jakob Nielsen
Jul 12, 202313 min read


AI can Boost Education
Case study of using AI to critique student presentations.

Jakob Nielsen
Jul 10, 20231 min read


AI Generates Complex Text, Challenging Many Readers
Generative AI tools often produce text at high reading levels, posing difficulty for low-literacy users. A copy review is imperative.

Jakob Nielsen
Jul 6, 202312 min read


UX Experts Misjudge Cost-Benefit from Broad AI Deployment Across the Economy
UX professionals underestimate the measured productivity gains from AI tools, whereas they overestimate the growth of the economy.

Jakob Nielsen
Jul 3, 20233 min read


AI Makes Happy Geeks
Software developers who use AI-powered tools when programming experience greater job satisfaction and creative fulfillment.

Jakob Nielsen
Jun 30, 20235 min read


Generative AI Enhances Old Users’ Intellectual Performance Through Wise Winnowing
Juice the creative output of old knowledge workers with a wide range of AI-created ideas.

Jakob Nielsen
Jun 28, 202310 min read


Using AI Makes Businesspeople Optimistic About AI
Hands-on experience with AI tools makes business professionals more likely to be optimistic about the future prospects of AI in business.

Jakob Nielsen
Jun 26, 20232 min read


UX Needs a Sense of Urgency About AI
UX professionals must seize the AI career imperative or become irrelevant.

Jakob Nielsen
Jun 14, 202312 min read


AI vs. Metaverse: Which Is the 5th Generation UI?
What’s hype, what’s real in next-generation user interfaces? Data from real use tell the difference.

Jakob Nielsen
Jun 7, 20238 min read


AI Vastly Improves Productivity for Business Users and Reduces Skill Gaps
Generative AI improves user performance by 66% across 3 case studies. Complex tasks have bigger gains, less-skilled workers benefit the most

Jakob Nielsen
May 31, 202322 min read
