

Getting Started with AI for UX
Use generative-AI tools to support and enhance your UX skills — not to replace them. Start with small UX tasks, and watch out for bad advice

Jakob Nielsen
Oct 18, 202315 min read


Analyzing Qualitative User Data at Enterprise Scale With AI: The GE Case Study
Deriving UX insights from masses of qualitative user data is hard. AI-assisted sifting of individual user comments humanizes heaps of data.

Jakob Nielsen
Oct 13, 202310 min read


UX in Latin America: Fast Growth, But Challenges Remain
What's driving UX in Latin America? UX trajectory, focusing on Brazil, industry maturity, job markets, and educational and language gaps.

Jakob Nielsen
Sep 29, 202310 min read


3 Wishes for AI UX
AI requires three transformative shifts: tight UX in AI development, a hybrid interface of GUI plus prompts, and Super-AI integration.

Jakob Nielsen
Sep 27, 20239 min read


UX News: Winning UX Tools | Error Messages | Showing Payment Options | Virtual Girlfriend
Award-Winning AI-Enabled UX Design & Research Tools You Need to Try | Flow chart for better error messages | Alternate payment options

Jakob Nielsen
Sep 18, 20237 min read


Why and How to Execute UX (Part 2 of 2 of Jakob Nielsen’s UX Basics Article)
The definitive article on user experience, delineating the reasons for implementing UX and the main methods to do so. (Part 2 of 2)

Jakob Nielsen
Aug 21, 202312 min read


AI Is More Creative Than 99% of Humans — on One Metric
AI overwhelmingly surpasses humans at creative ideation, at least in the idea-producing stage of the diverge-converge model.

Jakob Nielsen
Aug 9, 202311 min read