Simplifying product lines saves money | Anchor users’ expectations for how much to write by making text entry boxes bigger | Reporting on UX

Wasting user research on low-value questions | Frame UX work for higher business impact | AI impact on the design profession: good taste

UX hot take on OpenAI’s keynote announcements | Jakob’s Razor: don’t overcomplicate matters and start with a qualitative user test w 5 users

Award-Winning AI-Enabled UX Design & Research Tools You Need to Try | Flow chart for better error messages | Alternate payment options

Many analytics results are wrong. Better tests will be more expensive and identify fewer design winners. This lowers ROI from analytics.

Coupon-code fields make ecommerce shoppers green with discount envy | Guidelines for toggle switch design | User research at tradeshows

UX News Roundup: A collection of recommended links with comments.

The definitive article on user experience, delineating the reasons for implementing UX and the main methods to do so. (Part 2 of 2)

Compelling (if niche) application for Apple Vision Pro: Eyetracking in user research.