

Reviews Warn Against Bad Product Usability
It used to be "buyer beware" for the usability of products (like the Ford T), but now consumer reviews often warn customers of bad design.

Jakob Nielsen
Jun 24, 20231 min read


Is Amazon.com Guilty of Dark UX Patterns? Jakob Nielsen’s Hot Take on the FTC Lawsuit
UX analysis of the FTC lawsuit accusing Amazon.com of employing dark design patterns in its subscribe and unsubscribe workflows.

Jakob Nielsen
Jun 22, 202311 min read


User Frustration: Frequency and Root Causes
Computer users experience frustration a shocking 11% of the time. 2/3 of frustrations are caused by bad implementations.

Jakob Nielsen
Jun 21, 20238 min read


UX Needs a Sense of Urgency About AI
UX professionals must seize the AI career imperative or become irrelevant.

Jakob Nielsen
Jun 14, 202311 min read


Apple Vision Pro for Eyetracking Studies
Compelling (if niche) application for Apple Vision Pro: Eyetracking in user research.

Jakob Nielsen
Jun 9, 20232 min read


AI vs. Metaverse: Which Is the 5th Generation UI?
What’s hype, what’s real in next-generation user interfaces? Data from real use tell the difference.

Jakob Nielsen
Jun 7, 20238 min read


AI Vastly Improves Productivity for Business Users and Reduces Skill Gaps
Generative AI improves user performance by 66% across 3 case studies. Complex tasks have bigger gains, less-skilled workers benefit the most

Jakob Nielsen
May 31, 202322 min read


The Articulation Barrier: Prompt-Driven AI UX Hurts Usability
Prompts for intent-based outcomes require users to be articulate in writing prose, which is a challenge for half of the population.

Jakob Nielsen
May 25, 20236 min read


AI Is First New UI Paradigm in 60 Years
AI systems are launching the 3rd user-interface paradigm in the history of computing: intent-based outcome specification.

Jakob Nielsen
May 20, 20238 min read


International Study to Measure Kids’ Online Reading Skills — in 5 years(!)
Reading skills study of 4th graders in 65 countries found drops since 2016. UX implications as poorer readers grow up & join the workforce.

Jakob Nielsen
May 18, 20233 min read