

Photos Improve Website Usability and Credibility
Strong photography conveys information with authenticity, fostering trust in the content provided on a website.

Jakob Nielsen
Nov 22, 20237 min read


UX Roundup: Free UX Books | DoD Does Well | Design for Anthropomorphism | Overall Evaluation
11 books about UX for free download | US Department of Defense AI deployment plan | Design UX for the fact that users anthropomorphize AI

Jakob Nielsen
Nov 20, 20234 min read


User Experience in Two Infographics
Two short infographics define UX and summarize why and how to run UX projects. Show to your boss or colleagues who don’t understand UX.

Jakob Nielsen
Nov 17, 20231 min read


Website Survival Without SEO in the Age of AI
Content creators face reduced search traffic due to AI's prowess in delivering tailored answers. Permission marketing is the way.

Jakob Nielsen
Nov 15, 20236 min read


UX Roundup: OpenAI Announcements | GitHub AI Keynote | Jakob’s Razor for UX | Midjourney Beta
UX hot take on OpenAI’s keynote announcements | Jakob’s Razor: don’t overcomplicate matters and start with a qualitative user test w 5 users

Jakob Nielsen
Nov 13, 20239 min read


Compare AI to Average Humans, Not the Best Human
For max benefit, decisions to deploy AI solutions must be based on comparing AI with the average human performance, not the very best human.

Jakob Nielsen
Nov 10, 20239 min read


SEO Is Dead, Long Live AI-Summarized Answers
Unlike search, AI synthesizes a single clear answer from all available info, tailored to the user’s specific query and circumstances.

Jakob Nielsen
Nov 8, 20237 min read


UX Roundup: IDEO Cut in Half | Dall-E Characters | AI New UI Paradigm
Design firm IDEO cut half of staff since 2020 (most layoffs in 2023) | In analytics, define Overall Evaluation Criterion aligning w business

Jakob Nielsen
Nov 6, 20236 min read


2,500% ROI from Microsoft Office AI Copilot
Summary: An advertising agency experienced huge gains relative to monthly costs from deploying the AI Copilot product from Microsoft....

Jakob Nielsen
Nov 3, 20234 min read


AI Visualizing AI: Beyond the Robot Stereotype
AI creativity tested by challenging 3 leading generative models to conceptualize “artificial intelligence” without resorting to robots.

Jakob Nielsen
Nov 1, 20238 min read


UX Roundup: Data Visualization | AI Analysis of Qual Data | Sycophantic AI | 7 Steps to AI in UX
Making complex data more understandable, a 5 years retrospective | Prompt for analyzing qualitative user data | AI is too ready to please

Jakob Nielsen
Oct 27, 20234 min read


Professional Growth for a Solo UX Practitioner
Strategy for a UX professional to gain skills and professional acumen despite being the only UX specialist in a company.

Jakob Nielsen
Oct 27, 202310 min read


UX in Africa
UX is rapidly growing in Africa, especially in startups and Fintech companies. The continent’s young population eagerly adopts technology.

Jakob Nielsen
Oct 25, 202334 min read


4 Degrees of Anthropomorphism in Using AI
People often treat an AI as another person at different degrees of fidelity. Anthropomorphism serves as a cognitive bridge to understand AI.

Jakob Nielsen
Oct 22, 20235 min read


Unreliability of AI in Evaluating UX Screenshots
Case study of ChatGPT evaluating 12 e-commerce screenshots: Most AI-driven redesign suggestions were inconsistent and untrustworthy.

Jakob Nielsen
Oct 20, 20237 min read
