

From PageRank to DeepRank: Attracting AI-Driven Traffic to Digital Properties
Search is losing ground to AI fast. If you’re not visible to AI and included in AI-generated answers, you’re invisible on the Internet.

Jakob Nielsen
Feb 28, 202516 min read


Claude Sonnet 3.7 Compared with Previous AI Models
Anthropic’s Claude Sonnet 3.7 didn’t just perform better than the previous version of Sonnet, it also beat the new Grok 3 from last week.

Jakob Nielsen
Feb 25, 202510 min read


UX Roundup: Film Festival | AI Therapy | AI Radiology | AI Creative Writing | Grok 3
AI film festival | AI as good as human therapists | AI beats human radiologists | AI Creative Writing Test | Grok 3 launched

Jakob Nielsen
Feb 24, 202512 min read


Hello AI Agents: Goodbye UI Design, RIP Accessibility
Autonomous agents transform UX by automating interactions, making traditional UI design obsolete, as users stop visiting websites.

Jakob Nielsen
Feb 21, 202523 min read


Future is Lean, Mean, and Scary for UX Agencies
Increasing in-house UX maturity coupled with AI’s productivity explosion threatens the survival of UX consultancies and design agencies.

Jakob Nielsen
Feb 19, 20256 min read


UX Roundup: OpenAI Product Roadmap | Parallel and Iterative AI Use | Virtual Boyfriends | Jakob in SF | Dropdown Menus | Early GUI | AI Urgency | Perplexity Deep Research
Parallel and iterative use of AI improves quality outcomes | Dropdowns must die | Early GUI prototypes | UX needs more urgency about AI

Jakob Nielsen
Feb 17, 202513 min read


AI Hallucinations on the Decline
Early AI proclaimed many falsehoods, but such hallucinations are getting fewer with modern AI products. Larger models hallucinate less.

Jakob Nielsen
Feb 13, 20258 min read


UX Roundup: Status Updates | AI Tutoring | UX Optimism | Ideogram Text | AI-UX Conference | EU Multilingual LLM
Being asked for a status update is a bad sign | Strong results from AI tutors | UX Optimism | EU multilingual LLM

Jakob Nielsen
Feb 10, 20257 min read


Deep Research: First Impressions
Summary: OpenAI’s new Deep Research offers rapid data synthesis and a novel approach to user interaction with shared dialogue initiative....

Jakob Nielsen
Feb 8, 20255 min read


AI Scaling Laws 4 & 5: More Engineers and Designers
The first 3 AI scaling laws say that increasing machine resources boosts intelligence. The next two scaling laws hinge on more humans.

Jakob Nielsen
Feb 7, 202511 min read


AI Stigma: Why Some Users Resist AI’s Help
Persistent human skepticism toward AI outputs despite superior performance in medical, creative, and analytical tasks.

Jakob Nielsen
Feb 5, 202523 min read


UX Roundup: Outpacing Human Aging | Animating Paintings | Domain-Specific UX | Bad AI Video | Top Avatars Vary by Platform | Search Research | o3-mini
Tech advances outpace human aging | Specializing in design for a target domain | The best-performing Avatars vary by social-media platform

Jakob Nielsen
Feb 3, 202513 min read


DeepSeek: Does a Small AI Model Invalidate Big Models?
In several challenges, the new Chinese AI model DeepSeek R1 performed at the level expected of the best current-generation U.S. AI models.

Jakob Nielsen
Jan 30, 202512 min read


UX Roundup: Wealth and Happiness | Wealth and AI | ASI and Unemployment
The relationship between wealth and happiness | Wealth and AI | Superintelligent AI and human unemployment

Jakob Nielsen
Jan 27, 20258 min read


UX Roundup: AI Research Window | AI Skill Substitution | World Economic Forum Predicts More UX Jobs | AI-UX Consultant | Bad Bird Lip-Synch
Closing AI research window | Inflection point for AI skill substitution | UX job growth | AI-UX consulting | Animating cute animals

Jakob Nielsen
Jan 20, 20259 min read


UX Roundup: Poor AI Performance Conversing with Patients | AI Character Mashups | 2025 AI Trends | Accelerating Science | AI Progression
AI does worse than human doctors when eliciting clinical information in conversations with patients | AI mashups of famous characters

Jakob Nielsen
Jan 13, 202511 min read


Can AI Identify an Author’s Background from a Writing Sample?
Analyzing writing to identify the author’s native origin is a task that’s borderline beyond the capabilities of current AI.

Jakob Nielsen
Jan 9, 20259 min read


UX Roundup: 2025 UX Themes | Put New AI Models to the Test | AI Slide Creation | AI Analyzing Usability Tests | AI Job Creation | AI & UX Jobs
6 themes for UX in 2025 | Testing new AI with your own challenging tasks | AI middling at analyzing usability tests | AI’s impact on UX jobs

Jakob Nielsen
Jan 6, 20259 min read


Top 10 UX Videos of 2024
Jakob Nielsen’s top videos from 2024 include both old-school live humans in and AI-generated videos. AI video progressed immensely this year

Jakob Nielsen
Jan 2, 20255 min read


Top 10 UX Articles of 2024
Jakob Nielsen's 2024 articles document UX as a field in transition, being revolutionized by AI, causing a need for professional development.

Jakob Nielsen
Dec 30, 202412 min read
