

4 Degrees of Anthropomorphism in Using AI
People often treat an AI as another person at different degrees of fidelity. Anthropomorphism serves as a cognitive bridge to understand AI.

Jakob Nielsen
Oct 23, 20235 min read


Unreliability of AI in Evaluating UX Screenshots
Case study of ChatGPT evaluating 12 e-commerce screenshots: Most AI-driven redesign suggestions were inconsistent and untrustworthy.

Jakob Nielsen
Oct 20, 20237 min read


Getting Started with AI for UX
Use generative-AI tools to support and enhance your UX skills — not to replace them. Start with small UX tasks, and watch out for bad advice

Jakob Nielsen
Oct 18, 202315 min read


UX Roundup: User Retention Metrics | UX Writing | Kano Model | Mobile First Harmful | UX Soloist
Most companies use wrong user metrics to measure retention. Mobile-First design bad for desktop users. Professional growth for solo UXera.

Jakob Nielsen
Oct 16, 20236 min read


Analyzing Qualitative User Data at Enterprise Scale With AI: The GE Case Study
Deriving UX insights from masses of qualitative user data is hard. AI-assisted sifting of individual user comments humanizes heaps of data.

Jakob Nielsen
Oct 13, 202310 min read


Jakob Nielsen’s 10 Usability Heuristics as Haikus
7 haikus define heuristic evaluation and tell us why the 10 heuristics are important. Each heuristic is explained with two haikus.

Jakob Nielsen
Oct 11, 20233 min read


UX Roundup: GenAI Visual Shootout | Incremental Gains | Citation Analysis | A Real Recession
GenAI Visual Shootout | Incremental Gains | Citation Analysis | A Real Recession

Jakob Nielsen
Oct 9, 20236 min read


UX Vocabulary Inflation
UX suffers from constant reinvention of the terminology used to describe our concepts, leading to confusion, miscommunication, and rework.

Jakob Nielsen
Oct 6, 20238 min read


AI Companions: Good or Bad for Users?
AI companions are a killer app because users like that their AI friend is non-judgmental, always there, kind, and agreeable.

Jakob Nielsen
Oct 4, 20236 min read


UX News: ChatGPT Web Browsing | Evil Apple | AI Organizational Change | Elon Musk | 101 UX Countries
UX News for Oct. 2, 2023: ChatGPT’s web browsing too shallow to impress | Apple’s subscription revenue greed causes dark design patterns.

Jakob Nielsen
Oct 2, 202310 min read


UX in Latin America: Fast Growth, But Challenges Remain
What's driving UX in Latin America? UX trajectory, focusing on Brazil, industry maturity, job markets, and educational and language gaps.

Jakob Nielsen
Sep 29, 202310 min read


3 Wishes for AI UX
AI requires three transformative shifts: tight UX in AI development, a hybrid interface of GUI plus prompts, and Super-AI integration.

Jakob Nielsen
Sep 27, 20239 min read


UX News: AI User Behaviors | Brevity | My vs. Your | Design for Legacy | Screentime for Toddlers
UX News for Sept 25: AI user behaviors, UX writing, design for legacy systems, screen exposure and childhood development

Jakob Nielsen
Sep 25, 20235 min read


Navigating the Web with Text vs. GUI Browsers: AI UX Is 1992 All Over Again
Only after GUI browsers launched in 1993 did the web explode. AI needs a similar GUI revolution in usability.

Jakob Nielsen
Sep 22, 20234 min read


AI Helps Elite Consultants: Higher Productivity & Work Quality, Narrower Skills Gap
Consultants at a top-3 company had 33% higher productivity and achieved a 40% quality gain when using AI.

Jakob Nielsen
Sep 20, 20237 min read