

Operant Conditioning in Generative AI Image Creation
Torment users with alternating emotions of euphoria and anguish as AI metes out sublime or disastrous pictures with wanton unpredictability.

Jakob Nielsen
Jul 26, 20235 min read


The 10 Usability Heuristics Reimagined
Many people have published great new ways of explaining the classic 10 usability heuristics.

Jakob Nielsen
Jul 19, 20235 min read


The AI Revolution Won’t Cause Mass Unemployment
Productivity gains from AI will obliterate many jobs, but people adapt and create new work. Humans always crave more, inventing new products

Jakob Nielsen
Jul 12, 202313 min read


AI can Boost Education
Case study of using AI to critique student presentations.

Jakob Nielsen
Jul 10, 20231 min read


AI Generates Complex Text, Challenging Many Readers
Generative AI tools often produce text at high reading levels, posing difficulty for low-literacy users. A copy review is imperative.

Jakob Nielsen
Jul 6, 202312 min read


UX Experts Misjudge Cost-Benefit from Broad AI Deployment Across the Economy
UX professionals underestimate the measured productivity gains from AI tools, whereas they overestimate the growth of the economy.

Jakob Nielsen
Jul 3, 20233 min read


AI Makes Happy Geeks
Software developers who use AI-powered tools when programming experience greater job satisfaction and creative fulfillment.

Jakob Nielsen
Jun 30, 20235 min read


Generative AI Enhances Old Users’ Intellectual Performance Through Wise Winnowing
Juice the creative output of old knowledge workers with a wide range of AI-created ideas.

Jakob Nielsen
Jun 28, 202310 min read


Using AI Makes Businesspeople Optimistic About AI
Hands-on experience with AI tools makes business professionals more likely to be optimistic about the future prospects of AI in business.

Jakob Nielsen
Jun 26, 20232 min read


Reviews Warn Against Bad Product Usability
It used to be "buyer beware" for the usability of products (like the Ford T), but now consumer reviews often warn customers of bad design.

Jakob Nielsen
Jun 24, 20231 min read


Is Amazon.com Guilty of Dark UX Patterns? Jakob Nielsen’s Hot Take on the FTC Lawsuit
UX analysis of the FTC lawsuit accusing Amazon.com of employing dark design patterns in its subscribe and unsubscribe workflows.

Jakob Nielsen
Jun 22, 202311 min read


User Frustration: Frequency and Root Causes
Computer users experience frustration a shocking 11% of the time. 2/3 of frustrations are caused by bad implementations.

Jakob Nielsen
Jun 21, 20238 min read


UX Needs a Sense of Urgency About AI
UX professionals must seize the AI career imperative or become irrelevant.

Jakob Nielsen
Jun 14, 202312 min read


Apple Vision Pro for Eyetracking Studies
Compelling (if niche) application for Apple Vision Pro: Eyetracking in user research.

Jakob Nielsen
Jun 9, 20232 min read


AI vs. Metaverse: Which Is the 5th Generation UI?
What’s hype, what’s real in next-generation user interfaces? Data from real use tell the difference.

Jakob Nielsen
Jun 7, 20238 min read
