

Declining ROI From UX Design Work
Diminishing returns for UX signal victory: usability battles have been won and the low-hanging fruit harvested.

Jakob Nielsen
Mar 20, 202513 min read


UX Roundup: 20K Subscribers | Voice Sound vs Character | Voice UI for Old Users | CoT Explaining AI | Ideogram Release 2a | Easy Avatars | Track AI in Analytics | Gemini Images
Newsletter subscribers | Voice sound vs character | Voice UI for old users | Does chain-of-thought help users form mental models of AI?

Jakob Nielsen
Mar 17, 202515 min read


Does User-Driven Design Still Need User-Centered Design?
Vibe coding places users in control of digital functionality. AI enables rapid, inexpensive design, so UX professionals must pivot.

Jakob Nielsen
Mar 13, 202514 min read


UX Roundup: Augmented Reality Glasses | AI Skills Development | Fuzzy Concept Search | AI Super-Thesaurus | Readability Levels | Microsoft Reducing AI Spending | Lip-Synch Comparison | Top AI Services
AR glasses help blind users | Practice with AI to build lasting skills | AI for fuzzy concept searches | AI as a super-thesaurus

Jakob Nielsen
Mar 10, 202512 min read


Vibe Coding and Vibe Design
AI transforms software development and UX design through natural language intent specification, accelerating prototyping & redefining roles.

Jakob Nielsen
Mar 7, 202513 min read


UX Roundup: Explainer Videos | AI Overload | AI Music | Over-Recuiting | Home Robots | GPT 4.5
AI stigma & SEO explainer videos | Overwhelmed by AI progress | AI music improves | Overrecruiting study participants to account for no-show

Jakob Nielsen
Mar 3, 202510 min read


From PageRank to DeepRank: Attracting AI-Driven Traffic to Digital Properties
Search is losing ground to AI fast. If you’re not visible to AI and included in AI-generated answers, you’re invisible on the Internet.

Jakob Nielsen
Feb 28, 202516 min read


Claude Sonnet 3.7 Compared with Previous AI Models
Anthropic’s Claude Sonnet 3.7 didn’t just perform better than the previous version of Sonnet, it also beat the new Grok 3 from last week.

Jakob Nielsen
Feb 25, 202510 min read


UX Roundup: Film Festival | AI Therapy | AI Radiology | AI Creative Writing | Grok 3
AI film festival | AI as good as human therapists | AI beats human radiologists | AI Creative Writing Test | Grok 3 launched

Jakob Nielsen
Feb 24, 202512 min read


Hello AI Agents: Goodbye UI Design, RIP Accessibility
Autonomous agents transform UX by automating interactions, making traditional UI design obsolete, as users stop visiting websites.

Jakob Nielsen
Feb 21, 202523 min read


Future is Lean, Mean, and Scary for UX Agencies
Increasing in-house UX maturity coupled with AI’s productivity explosion threatens the survival of UX consultancies and design agencies.

Jakob Nielsen
Feb 19, 20256 min read


UX Roundup: OpenAI Product Roadmap | Parallel and Iterative AI Use | Virtual Boyfriends | Jakob in SF | Dropdown Menus | Early GUI | AI Urgency | Perplexity Deep Research
Parallel and iterative use of AI improves quality outcomes | Dropdowns must die | Early GUI prototypes | UX needs more urgency about AI

Jakob Nielsen
Feb 17, 202513 min read


AI Hallucinations on the Decline
Early AI proclaimed many falsehoods, but such hallucinations are getting fewer with modern AI products. Larger models hallucinate less.

Jakob Nielsen
Feb 13, 20258 min read


UX Roundup: Status Updates | AI Tutoring | UX Optimism | Ideogram Text | AI-UX Conference | EU Multilingual LLM
Being asked for a status update is a bad sign | Strong results from AI tutors | UX Optimism | EU multilingual LLM

Jakob Nielsen
Feb 10, 20257 min read


Deep Research: First Impressions
Summary: OpenAI’s new Deep Research offers rapid data synthesis and a novel approach to user interaction with shared dialogue initiative....

Jakob Nielsen
Feb 8, 20255 min read


AI Scaling Laws 4 & 5: More Engineers and Designers
The first 3 AI scaling laws say that increasing machine resources boosts intelligence. The next two scaling laws hinge on more humans.

Jakob Nielsen
Feb 7, 202511 min read


AI Stigma: Why Some Users Resist AI’s Help
Persistent human skepticism toward AI outputs despite superior performance in medical, creative, and analytical tasks.

Jakob Nielsen
Feb 5, 202523 min read


UX Roundup: Outpacing Human Aging | Animating Paintings | Domain-Specific UX | Bad AI Video | Top Avatars Vary by Platform | Search Research | o3-mini
Tech advances outpace human aging | Specializing in design for a target domain | The best-performing Avatars vary by social-media platform

Jakob Nielsen
Feb 3, 202513 min read


DeepSeek: Does a Small AI Model Invalidate Big Models?
In several challenges, the new Chinese AI model DeepSeek R1 performed at the level expected of the best current-generation U.S. AI models.

Jakob Nielsen
Jan 30, 202512 min read


UX Roundup: Wealth and Happiness | Wealth and AI | ASI and Unemployment
The relationship between wealth and happiness | Wealth and AI | Superintelligent AI and human unemployment

Jakob Nielsen
Jan 27, 20258 min read
