

No More User Interface?
AI products have changed from invisible enhancement of classical user interfaces to soon become the main avenue for users to engage with digital features and content. This may mean the end of UI design in the traditional sense, refocusing designers’ work on orchestrating the experience at a deeper level.

Jakob Nielsen
May 8, 20257 min read


UX Roundup: Developers Outrace UX | AI Traffic Safety | Dovetail Conference | Usability Poster | RIP Prompt Engineering | Comparing 6 Image Models
Developers outracing UX because of AI acceleration | AI is 5x times safer than humans when driving cars | Usability poster | Prompt engineering no longer a viable job

Jakob Nielsen
May 5, 202513 min read


UX Roundup: Adapt or Die | Image Style Explorations | Usability Tarot | AI Compute Growth | Auto Slides | Usability Video Game | Logo Styles
Adapt or Die | Image style explorations | Making a custom Tarot card | AI training compute grows 2.5x per year | Converting an article into slides with AI | Usability Hunt video game | Logo style variations

Jakob Nielsen
Apr 28, 20256 min read


UX Roundup: UI vs. UX | Content Con | AI Avoids Traffic Accidents | AI Poetry | Direct vs. Indirect Prompting | Image Gen Progress
UI vs. UX | AI reduces traffic injuries | AI Poetry | Direct vs. Indirect Prompting | Image Gen Progress

Jakob Nielsen
Apr 14, 20258 min read


Aided Prompt Understanding: UX Design Patterns to Build AI Prompting Skills
AI won’t reach its full potential until people better understand how to work with it, but most people have no idea how their AI prompt works

Jakob Nielsen
Apr 10, 20258 min read


UX Roundup: AI as General-Purpose or Cultural Tech | AI for Teamwork | Jakob’s Law Manga | 3 Ages of UX | Action Figure
Is AI general-purpose technology or a cultural force | AI boosts teamwork | Jakob’s Law as a manga | 3 ages of UX | Usability action figure

Jakob Nielsen
Apr 7, 20258 min read


UX Roundup: Modest UX Salary Drop | Reasoning Scaling Law | AI Task Scope Grows | Customer Journey Management | 3 New Image Generators
Reasoning model scaling law confirmed | AI task scope doubles every 7 Months | Customer journey management

Jakob Nielsen
Mar 31, 202510 min read


Prompt Augmentation: UX Design Patterns for Better AI Prompting
Design patterns to overcome the AI articulation barrier: Style Galleries, Prompt Rewrite, Targeted Prompt Rewrite, Related Prompts, Prompt B

Jakob Nielsen
Mar 27, 202517 min read


UX Roundup: Jakob Live | Jakob’s Interview Answers | Perplexity UX Fails | Build a Side Business | Instagram 1K
The state of UX | Don’t settle: build a side business | 1,000 Instagram posts

Jakob Nielsen
Mar 24, 20258 min read


Declining ROI From UX Design Work
Diminishing returns for UX signal victory: usability battles have been won and the low-hanging fruit harvested.

Jakob Nielsen
Mar 20, 202513 min read


UX Roundup: 20K Subscribers | Voice Sound vs Character | Voice UI for Old Users | CoT Explaining AI | Ideogram Release 2a | Easy Avatars | Track AI in Analytics | Gemini Images
Newsletter subscribers | Voice sound vs character | Voice UI for old users | Does chain-of-thought help users form mental models of AI?

Jakob Nielsen
Mar 17, 202515 min read


Does User-Driven Design Still Need User-Centered Design?
Vibe coding places users in control of digital functionality. AI enables rapid, inexpensive design, so UX professionals must pivot.

Jakob Nielsen
Mar 13, 202514 min read


UX Roundup: Augmented Reality Glasses | AI Skills Development | Fuzzy Concept Search | AI Super-Thesaurus | Readability Levels | Microsoft Reducing AI Spending | Lip-Synch Comparison | Top AI Services
AR glasses help blind users | Practice with AI to build lasting skills | AI for fuzzy concept searches | AI as a super-thesaurus

Jakob Nielsen
Mar 10, 202512 min read


Vibe Coding and Vibe Design
AI transforms software development and UX design through natural language intent specification, accelerating prototyping & redefining roles.

Jakob Nielsen
Mar 7, 202513 min read


UX Roundup: Explainer Videos | AI Overload | AI Music | Over-Recuiting | Home Robots | GPT 4.5
AI stigma & SEO explainer videos | Overwhelmed by AI progress | AI music improves | Overrecruiting study participants to account for no-show

Jakob Nielsen
Mar 3, 202510 min read


From PageRank to DeepRank: Attracting AI-Driven Traffic to Digital Properties
Search is losing ground to AI fast. If you’re not visible to AI and included in AI-generated answers, you’re invisible on the Internet.

Jakob Nielsen
Feb 28, 202516 min read


Claude Sonnet 3.7 Compared with Previous AI Models
Anthropic’s Claude Sonnet 3.7 didn’t just perform better than the previous version of Sonnet, it also beat the new Grok 3 from last week.

Jakob Nielsen
Feb 25, 202510 min read


UX Roundup: Film Festival | AI Therapy | AI Radiology | AI Creative Writing | Grok 3
AI film festival | AI as good as human therapists | AI beats human radiologists | AI Creative Writing Test | Grok 3 launched

Jakob Nielsen
Feb 24, 202512 min read


Hello AI Agents: Goodbye UI Design, RIP Accessibility
Autonomous agents transform UX by automating interactions, making traditional UI design obsolete, as users stop visiting websites.

Jakob Nielsen
Feb 21, 202523 min read


Future is Lean, Mean, and Scary for UX Agencies
Increasing in-house UX maturity coupled with AI’s productivity explosion threatens the survival of UX consultancies and design agencies.

Jakob Nielsen
Feb 19, 20256 min read
