

Hamlet Remixed: Using AI to Convert Content into Alternative Formats
AI can translate a single source across media, styles, and audience frames. That makes it possible to reuse core material in formats better suited to different platforms and audiences. Shakespeare’s Hamlet serves here as a case study in a wide range of AI media transformations.

Jakob Nielsen
Apr 210 min read


UX Roundup: Apple 50 Years | AI UX Explained | Good AI Support | New Reasoning Image Model | AI Creativity | Suno 5.5
Apple Computer 50 years anniversary | The New UX for AI | Excellent AI support chat from Substack | New reasoning image model: Luma Uni-1 thinks through what to draw | AI is more creative than humans and will likely get even more creative in the future with more compute | Upgraded AI music model Suno 5.5

Jakob Nielsen
Mar 3017 min read


Intent by Discovery: Designing the AI User Experience
AI is not just a better chat box. It changes the user’s role from operator to supervisor, which forces UX to move from command-based interaction toward intent-based delegation, new usability metrics, orchestration layers, calibrated friction, and ultimately exploration-based interaction to clarify the user’s needs.

Jakob Nielsen
Mar 2620 min read


UX Roundup: Generate in 4K | Research Reproducibility Crisis | NotebookLM Videos Perform Well | Midjourney v.8 | Micropayments | Microsoft Image Model | NVIDIA GTC
Summary : Why I generate images in 4K resolution | Half of UI academic research fails to reproduce | NotebookLM Cinematic Videos Do Well with Viewers | Midjourney Version 8 Disappoints | New protocol for AI agents to use micropayments | Microsoft releases its new MAI-Image-2 model | NVIDIA’s GTC Conference UX Roundup for March 23, 2026 (Nano Banana 2) Why I Generate in 4K You may have noticed that almost all of the images I post in this newsletter are 1280 pixels wide. And ye

Jakob Nielsen
Mar 2314 min read


UX Roundup: Old vs New UX | Adam Smith Predicts AI | AI Video | AI Agents
Summary: Books dominated by Old UX instead of new UX | How Adam Smith predicts AI will turn out for the economy | Chinese sci-fi video made with Seedance 2 | The 5 levels of AI agency UX Roundup for March 16, 2026 (Nano Banana Pro) Old UX Dominates in New Books; New UX Too Rare Vitaly Friedman published a list of 21 new books about UX (including some online sources). It’s a useful service to list them all in one place, and several of these new books look interesting, judging

Jakob Nielsen
Mar 1614 min read


UX Roundup: GUI Heroes | Great AI Videos | AI Won’t Kill Software | Bing GEO | AI Capability Growth | Google AI UX | One-Shot Video | GPT 5.4 Writing
Summary : Using Nano Banana 2 to render the heroes of the graphical user interface as a monument | Two examples of great AI (short) videos | AI won’t kill software | Bing reports AI citations of your website | AI task horizons keep increasing | Google simplifies its AI product architecture | One-shot instructional AI video from NotebookLM | GPT 5.4 is probably a better writer than 5.2 UX Roundup for March 9, 2026 (Nano Banana 2) Using Nano Banana 2 To Render the Heroes of the

Jakob Nielsen
Mar 916 min read


The Capability Maturity Model for AI in Design
Summary: Six levels of AI design maturity. Early levels involve skepticism and ad-hoc tool use. Later levels embed AI into design systems and product delivery. The highest level envisions AI generating interfaces autonomously. As interfaces dissolve into real-time-generated experiences, the designer’s role shifts from pixel pusher to system gardener. The article includes a self-assessment framework and emphasizes the need to progress one level at a time to successfully instit

Jakob Nielsen
Mar 517 min read


UX Roundup: AI is the Computer | Disrupting Filmed Entertainment | UX Trends | GOMS | Nano Banana 2 | Lyria 3
Summary : The AI is the computer | AI is disrupting the filmed entertainment industry | UX trends for 2026 | AI can use the GOMS UI analysis method | New image model: Nano Banana 2 | New music model: Lyria 3 UX Roundup for March 2, 2026 (Nano Banana 2) The AI is the Computer Aravind Srinivas (the founder of Perplexity, which is probably the best AI-driven answer engine but has ambitions to be more) wrote an interesting essay titled “ The AI is the Computer .” When I worked a

Jakob Nielsen
Mar 215 min read


UX Roundup: Year of the Horse | Creative Workflow | AI Coding | Usability Scaling | Was I Right or Wrong? | 30,000 Citations | Winning AI Video
Summary : Year of the Fire Horse | Reversing creative workflows | AI coding wins complete dominance | Usability scaling continues | 40 years of being right become 40 years of being wrong | Usability Engineering book passes 30,000 citations | Award-winning AI video UX Roundup for February 16, 2026: Happy Year of the Horse! (xx) Year of the Fire Horse Happy Year of the Horse! But it’s not just any old horse this year, it’s the fire horse, a combination that only comes aroun

Jakob Nielsen
Feb 1615 min read


Time to Build: Marc Andreessen on a World in Transition
Summary: We possess the philosopher’s stone in the form of AI (transmuting cheap sand into expensive thought), tutoring that used to be limited to emperors (also AI), and tools that transcend biological limits (AI again). The only thing holding us back is our willingness to act, because humans still need agency. AI works. The question is: will you? I have long been a fan of Marc Andreessen, the man who built the first practical GUI web browser and now co-leads Silicon Valle

Jakob Nielsen
Feb 98 min read


UX Roundup: AI Judgment | Heuristic Evaluation | Consistent Brand Assets | New Music Model
Summary : AI judgment may follow a scaling law | Scaling AI’s judgment of usability heuristics | Generating consistent visual design assets with AI | New AI music model: Mureka O2 UX Roundup for February 2, 2026. (Nano Banana Pro) AI Judgment May Follow a Scaling Law The “bitter lesson” just became more bitter for those humans who still believe in meatware supremacy and their “unique” ability to have “taste” or judgment about what’s best among the ceaseless AI creations. A

Jakob Nielsen
Feb 29 min read


2026 Predictions as a Comic Book and Poster Series
Summary: Short and easily digested versions of Jakob Nielsen’s 18 predictions for UX and AI in 2026: A 10-Page comic book and a series of 10 posters. My 18 predictions for UX and AI in 2026 turned into a very long article of almost 10,000 words. I recommend reading the full thing, because details matter. But if you’re pressed for time, here are three fast ways of getting an overview: Music video about AI & UX in 2026 (YouTube, 5 min.) A 10-page comic strip A series of 10 s

Jakob Nielsen
Jan 266 min read


UX Roundup: 2026 Predictions | AI Analyzing Usability | Character Consistency | DeepMind Documentary | Amazon Agent | AI Prescriptions | Mechanical Turk
Summary : New video with 2026 predictions for AI & UX | AI analyzing usability test recordings | Character consistency still difficult | Google DeepMind documentary film | Amazon’s ecommerce agent Rufus does well | AI renews drug prescriptions | Problems using Mechanical Turk for user research UX Roundup for January 19, 2026. (Nano Banana Pro) 2026 Predictions: The Music Video The article with my 18 predictions for AI and UX in 2026 is very long (almost 10,000 words), so I

Jakob Nielsen
Jan 1917 min read


18 Predictions for 2026
Summary: Accelerating AI capabilities will shift focus from raw intelligence to autonomous agents and Generative UI, making UX the primary business moat. Multimodal integration and physical AI will revolutionize workflows, rendering static interfaces and single-purpose tools obsolete. However, progress faces hurdles like compute shortages and a widening class divide between premium and free-tier users. Let’s peek into Jakob’s crystal ball to see what’s ahead for 2026. (Nano

Jakob Nielsen
Jan 1337 min read


The Big Tough UX-AI Quiz
Summary: 70 hard questions about the last year in UX and AI. Did you master the fast pace of recent developments? Give the quiz a try and count up your score! Do you dare take my quiz? (GPT Image 1.5) I published more than 100 articles last year (see my list of the year’s top 10 articles and 10 main themes ). This quiz probes topics across the gamut of my coverage. Try answering these questions to check how much you learned from what happened in 2025. I have posted the answe

Jakob Nielsen
Jan 523 min read


The Year in Image Generation
Summary: For each month of 2025, here is the best image I made that month. The collection shows the progress of AI-generated images over the year, in terms of the complexity of imagery that creators can now attempt. I used 5 different image tools to create the winning pictures, using GPT Image-1 the most. (Nano Banana Pro) 2025 made one thing clear: image rendering is no longer the hard part. Editorial selection is. When you can generate dozens of plausible variations in a

Jakob Nielsen
Dec 28, 202511 min read


UX Roundup: 2025 Predictions Revisited | AI Paradigm Shifts | AI and Doctor Burnout | Useful AI Sells
Summary : Predictions for UX in 2025 revisited | 2025 saw major paradigm changes in AI | Simple AI reduces doctors’ burnout | Fast sales growth for providers of useful AI services UX Roundup for December 22, 2025. (Nano Banana Pro) Merry Christmas Merry Christmas from UX Tigers and Jakob Nielsen. (Nano Banana Pro) I hope you have a wonderful and peaceful holiday season. Watch my UX Christmas Song (YouTube, 2 min.), and compare with my 2024 Christmas Song to appreciate how f

Jakob Nielsen
Dec 22, 202521 min read


2025 Year in Review: Themes, Trends, Status, Top 10 Articles
Summary: AI disrupted UX practice across multiple vectors: research methodology, interface ontology, temporal dynamics, economic structures, and distribution channels. UX professionals must reconceptualize their discipline from artifact-centric design toward orchestrating intent-driven systems while cultivating individual agency as the primary professional competency. (Nano Banana Pro) I published about 330,000 words across 100 articles on UX Tigers in 2025 (including this

Jakob Nielsen
Dec 18, 202533 min read


UX Roundup: How People Use AI | AI Does User Research | Founding Designers | Prompt Engineering | AI Agent Use Cases | Electricity Fuels AI | GPT 5.2 Beats Humans
Summary : How People Use AI for professional and creative jobs | AI conducts user interviews at scale, converting qualitative quotes to quant data | When and how to hire the first designer in a startup company | Prompt engineering debunked: Don’t specify a mastery persona | Longitudinal user research needed to judge AI agent usability | A new generation of power turbines may meet the need for AI electricity | GPT 5.2 132% better than human experts on economically valuable tas

Jakob Nielsen
Dec 15, 202520 min read


2025 in AI Video (Featuring My Top 10)
Summary: AI video models advanced significantly in 2025, particularly in avatar expressiveness, enabling me to produce much better videos than in 2024. Further improvements are needed in 2026 to realize the potential of individual creators. Here are my 10 most popular videos, as determined by audience clicks and viewing durations. (Nano Banana Pro) I thought that 2024 was the year of AI video and that 2025 would be the year of AI agents . There certainly was strong growth in

Jakob Nielsen
Dec 11, 202511 min read
