

UX Roundup: AI Music and Video Upgrades | Survey Length | Self-Driving Safety | AI GDP Metric | Amazon Dark Design
Summary : New versions of leading AI music and video models Suno and Kling | Shorter surveys have higher validity | Safety update for...

Jakob Nielsen
Sep 29, 202511 min read


Transformative AI Changes the Future of Work and Firms
Summary: Transformative AI (TAI) is AI that fundamentally changes the economy, increasing productivity at an unprecedented rate and...

Jakob Nielsen
Sep 25, 202520 min read


UX Roundup: Forward Deployed Engineers | AI GUI Controls | Apple Liquid Glass UI | User Testing Explained
Summary : Forward Deployed Engineers are the new user researchers | Reve has GUI controls for AI image editing | Apple Liquid Glass UI...

Jakob Nielsen
Sep 22, 202512 min read


Email Newsletters Build Loyal Audiences
Email newsletters outperform social media for audience loyalty because they're permission-based, direct channels. Unlike platform-dependent followers, subscribers actively choose your content. As AI disintermediates search traffic, owned email lists become strategic imperatives for direct audience access.

Jakob Nielsen
Sep 18, 202525 min read


UX Roundup: User Testing | AI Ads | Users Like AI | Multiple Analytics Experiments | Low-Fi Prototyping | AI for User Research
Summary : User Testing 12-step process | AI advertisements outperformed human-created ads | Users give high NPS scores to the main AI...

Jakob Nielsen
Sep 15, 202512 min read


AI-First Companies
Summary: AI-First means massive automation to repetitive tasks, rapid iteration over perfection, ubiquitous AI integration across...

Jakob Nielsen
Sep 11, 202517 min read


UX Roundup: AI Job Losses for Young Staff | Founder Mode | Learn AI-First Design | Secondary Research | Comparing Avatar Tools
AI’s impact on job prospects for junior vs. senior employees | Founder Mode | Learn AI-First design | Secondary user research | Comparing avatars animated with HeyGen and Chinese AI tool Wan

Jakob Nielsen
Sep 8, 202513 min read


UX Roundup: Corkboard Mockup | Loss-Making Promos | AI Movie | Video-to-Music | Mainstream AI | Young Staff Loves AI | Nano Banana | Emotional Speech Model
Corkboard mockup of project history | Are promotions profitable or not? | Making a short AI film | Auto-creating music based on a video | AI is becoming the norm for online shoppers in the United States | High AI adoption among entry-level employees in poor and middle-income countries | Google’s new Nano Banana image editing model | Microsoft releases T2V model that generates emotional speech

Jakob Nielsen
Sep 1, 202513 min read


AI Is Crossing the Chasm
AI is surging from early-adopter novelty to everyday utility. Yet this transition is uneven across countries and use cases. In some cases, AI has already crossed Geoffrey Moore’s famed chasm between visionary early adopters and the pragmatic early majority, whereas in other cases, AI diffusion is much slower.

Jakob Nielsen
Aug 28, 202515 min read


UX Roundup: No More UI | Easy Quant | Personalized AI | State of AI: Growth but Risk | USA Gov Usability
Summary : User interfaces for human interaction will be replaced by AI agents | Quantitative user research methods made easy | Use AI to...

Jakob Nielsen
Aug 25, 202514 min read


A New AI: Creation as Exploration and Discovery
Summary: AI transforms UX into exploration-based discovery. Users will navigate latent solution spaces rather than specifying outcomes. Creation shifts from building or describing to discovering possibilities. Future interfaces become collaborative playgrounds where users recognize solutions instead of articulating visions, augmenting human existence. For a fun summary of this article: Watch my music video Creation by Discovery: Navigating Latent Design Space (YouTube, 5 mi

Jakob Nielsen
Aug 21, 202516 min read


UX Roundup: AI Workflows | One-Click Songs | Auto-Slideshow | Rewording Questions | Multiple AIs
Rethinking workflows for AI | Lowering the barrier to creating content with AI | NotebookLM automatically creates a slideshow from an article | Changing the wording of questions in standard surveys | The market will support multiple AI models

Jakob Nielsen
Aug 18, 202513 min read


UX Roundup: GPT 5 | AI in Education | UXR Repositories | AI Cannibalization | Map vs. Territory | Patients and AI vs. Doctors | AI Speed | User Test Methodology
GPT 5 put to the test: Explain UXD and UXR to a 5-year-old | AI in Education | AI makes repositories of old user research findings more useful | AI summaries cannibalize clickthrough from web searches | The journey map is not the territory of user actions | Patients reveal more to clinical AI than when talking with human physicians | Response time matters for AI usability | Leading the participants in a usability study

Jakob Nielsen
Aug 11, 202518 min read


AI Storytelling: Aesthetic and Minimalist Design (Usability Heuristic 8)
Summary: A storybook that metaphorically explains minimalist design through pictures and a story. Storytelling is more memorable and...

Jakob Nielsen
Aug 7, 20254 min read


UX Roundup: Designers in Denial | 3 Levels of Corporate AI Use | AI Improves Medical Diagnosis | AI Math | Ideogram Character Consistency | Bad Study Methodology
Many UX designers are still in denial about AI | The 3 different types of AI use in companies, and their implications for your career | AI does mathematics differently than humans

Jakob Nielsen
Aug 4, 202514 min read


Why Beats What: Prioritize Qualitative User Research Over Quantitative
Qualitative research is your only path to design improvement. Watching users struggle reveals solutions; surveys and metrics don’t. Testing with 5 users enables rapid iteration: test, fix, repeat.

Jakob Nielsen
Jul 31, 202513 min read


UX Roundup: UXR Theater | App Overload | Less Is More | Illustrations vs. Photos | Problem vs. Solution | Centralized AI | Recognition vs Recall | Google Growth | Sovereign AI | Agentic Browsers
Summary : Usability testing as theater | Too many applications | Less Is More | Illustrations vs. photos | Love the problem, not your...

Jakob Nielsen
Jul 28, 202511 min read


UX Roundup: ChatGPT Agent | Opportunities Change Behavior | Breadcrumbs | UX Career Pivot | Make Viral Thumbnails | Startups Driven by AI | Enterprise Use of AI | Design Thinking | UX Jobs
New tech capabilities create the opportunity for people to do new things | Breadcrumbs | Use ChatGPT image mode to create viral thumbnails | Startup companies increasingly being driven by AI | Enterprise AI | Changing from design thinking to design doing

Jakob Nielsen
Jul 21, 202513 min read


UX Career Pivot for the AI Age: Told in Manga by 4 Different AI Models
4 AI models competed to use the Manga comic book format to tell the story of how to pivot your AI career for AI. See which manga you like the best. All succeeded in condensing a long theoretical article into a few engaging pages, reducing the word count by 94%.

Jakob Nielsen
Jul 17, 20253 min read


UX Roundup: Simplicity | Error Prevention | Educational AI | Heuristic Evaluation with AI | AI 4x Better at Medical Diagnosis | Grok 4 and AI Prices | AI Video
The Simplicity Poof | Error prevention explained by Vikings | AI in education | Heuristic Evaluation with AI | UX career pivot | AI was 4x better than human doctors at diagnosing complex cases | Grok 4 sets new record for AI subscription pricing | Advances in AI Video

Jakob Nielsen
Jul 14, 202514 min read
