

UX Roundup: AI Workflows | One-Click Songs | Auto-Slideshow | Rewording Questions | Multiple AIs
Rethinking workflows for AI | Lowering the barrier to creating content with AI | NotebookLM automatically creates a slideshow from an article | Changing the wording of questions in standard surveys | The market will support multiple AI models

Jakob Nielsen
Aug 18, 202513 min read


UX Roundup: GPT 5 | AI in Education | UXR Repositories | AI Cannibalization | Map vs. Territory | Patients and AI vs. Doctors | AI Speed | User Test Methodology
GPT 5 put to the test: Explain UXD and UXR to a 5-year-old | AI in Education | AI makes repositories of old user research findings more useful | AI summaries cannibalize clickthrough from web searches | The journey map is not the territory of user actions | Patients reveal more to clinical AI than when talking with human physicians | Response time matters for AI usability | Leading the participants in a usability study

Jakob Nielsen
Aug 11, 202518 min read


AI Storytelling: Aesthetic and Minimalist Design (Usability Heuristic 8)
Summary: A storybook that metaphorically explains minimalist design through pictures and a story. Storytelling is more memorable and...

Jakob Nielsen
Aug 7, 20254 min read


UX Roundup: Designers in Denial | 3 Levels of Corporate AI Use | AI Improves Medical Diagnosis | AI Math | Ideogram Character Consistency | Bad Study Methodology
Many UX designers are still in denial about AI | The 3 different types of AI use in companies, and their implications for your career | AI does mathematics differently than humans

Jakob Nielsen
Aug 4, 202514 min read


Why Beats What: Prioritize Qualitative User Research Over Quantitative
Qualitative research is your only path to design improvement. Watching users struggle reveals solutions; surveys and metrics don’t. Testing with 5 users enables rapid iteration: test, fix, repeat.

Jakob Nielsen
Jul 31, 202513 min read


UX Roundup: UXR Theater | App Overload | Less Is More | Illustrations vs. Photos | Problem vs. Solution | Centralized AI | Recognition vs Recall | Google Growth | Sovereign AI | Agentic Browsers
Summary : Usability testing as theater | Too many applications | Less Is More | Illustrations vs. photos | Love the problem, not your...

Jakob Nielsen
Jul 28, 202511 min read


UX Roundup: ChatGPT Agent | Opportunities Change Behavior | Breadcrumbs | UX Career Pivot | Make Viral Thumbnails | Startups Driven by AI | Enterprise Use of AI | Design Thinking | UX Jobs
New tech capabilities create the opportunity for people to do new things | Breadcrumbs | Use ChatGPT image mode to create viral thumbnails | Startup companies increasingly being driven by AI | Enterprise AI | Changing from design thinking to design doing

Jakob Nielsen
Jul 21, 202513 min read


UX Career Pivot for the AI Age: Told in Manga by 4 Different AI Models
4 AI models competed to use the Manga comic book format to tell the story of how to pivot your AI career for AI. See which manga you like the best. All succeeded in condensing a long theoretical article into a few engaging pages, reducing the word count by 94%.

Jakob Nielsen
Jul 17, 20253 min read


UX Roundup: Simplicity | Error Prevention | Educational AI | Heuristic Evaluation with AI | AI 4x Better at Medical Diagnosis | Grok 4 and AI Prices | AI Video
The Simplicity Poof | Error prevention explained by Vikings | AI in education | Heuristic Evaluation with AI | UX career pivot | AI was 4x better than human doctors at diagnosing complex cases | Grok 4 sets new record for AI subscription pricing | Advances in AI Video

Jakob Nielsen
Jul 14, 202514 min read


How to Develop Agency: The Number-One Career Skill for the AI Age
Cultivate your ability to effect change actively rather than reacting passively. Human agency with the courage to do something new, without being told, will separate the designers of the future from the assembly-line workers of the past, and the empowered learner from the spoon-fed student.

Jakob Nielsen
Jul 10, 202516 min read


GEO Guidelines: How to Get Quoted by AI Through Generative Engine Optimization
Being mentioned in AI answers is the new share-of-voice for brands and influencers. Being ignored by AI is like being on page 5 of a Google SERP in the old days.

Jakob Nielsen
Jul 2, 202522 min read


UX Roundup: UX in the Street | AI Video | Infinite Scroll | Simplicity vs. Features | Logo as Coin | AI Blooper | Midjourney Animation
Street interview video about the consistency heuristic | AI auto-generates full videos | Infinite scrolling is a usability quagmire to avoid | Simplicity vs. features

Jakob Nielsen
Jun 23, 202512 min read


Use the AI Transition Period to Transition Your Career
Summary: In the great UX pivot, you have 5 years to trade yesterday’s expertise for tomorrow’s relevance. Legacy UX skills won’t save you...

Jakob Nielsen
Jun 19, 20258 min read


UX Roundup: Caption Contest | AI Toys & Appliances | Liquid Glass
Summary : Caption contest | OpenAI + Mattel team up for AI toys | Apple Liquid Glass has poor usability UX Roundup for June 16, 2025....

Jakob Nielsen
Jun 16, 20259 min read


UX Roundup: Hamburger Menus | AI Agents | App Overload | Web Images | Modal Overuse
Reserve hamburger menus for small-screen designs | AI agents must remain under user control | One app per thing in your life = app overload | Images stand out on web pages | Overusing modal dialog boxes

Jakob Nielsen
Jun 9, 20256 min read


UX Roundup: AI Panic | Progress Indicators | Reversing Idea Flow | AI-Native Companies | Fake AI Research
GUI panic vs. AI panic | Progress bars and percent-done indicators | Reversing the sequence between idea and result | AI-native companies rethink workflows | Fake research: MIT retracts AI creativity paper

Jakob Nielsen
Jun 2, 20257 min read


UX Roundup: Users Not at Table | Usability Taglines | Creating > Consuming | 100% AI-Created Video
Only stakeholders not at the meeting table? Users | Criteria for good taglines | Creating with AI is more rewarding than passive content consumption | AI creates and edits a complete video on its own

Jakob Nielsen
May 26, 202512 min read


UX Roundup: AI Image Consistency | Speak the User’s Language | Business Use of AI | The Exam Is Not the Education | Caption Contest
Consistency vs. exploration in AI image design | Speak the user’s language | Strong Growth in Business AI Use | The exam is not the education | The funniest cartoon captions by humans and AI

Jakob Nielsen
May 19, 202510 min read


The Usability Scaling Law: Death of User Testing?
Training AI on large volumes of user research data may scale up its ability to predict usability problems and create better designs in the first place. This could change the balance between predictive usability and observational usability.

Jakob Nielsen
May 15, 202513 min read


UX Roundup: Midjourney Usability Atrocity | AI Drives Traffic | Lip Synch Improvements | Progress in AI Music | You ≠ User
Midjourney doubles down on usability atrocity | AI drives website traffic | Improvements in lip synch for AI avatar videos | AI music improves with Suno 4.5 | You are not the user

Jakob Nielsen
May 12, 20259 min read
