

The Usability Scaling Law: Death of User Testing?
Training AI on large volumes of user research data may scale up its ability to predict usability problems and create better designs in the first place. This could change the balance between predictive usability and observational usability.

Jakob Nielsen
May 1513 min read


UX Roundup: Midjourney Usability Atrocity | AI Drives Traffic | Lip Synch Improvements | Progress in AI Music | You ≠User
Midjourney doubles down on usability atrocity | AI drives website traffic | Improvements in lip synch for AI avatar videos | AI music improves with Suno 4.5 | You are not the user

Jakob Nielsen
May 129 min read


No More User Interface?
AI products have changed from invisible enhancement of classical user interfaces to soon become the main avenue for users to engage with digital features and content. This may mean the end of UI design in the traditional sense, refocusing designers’ work on orchestrating the experience at a deeper level.

Jakob Nielsen
May 87 min read


UX Roundup: Developers Outrace UX | AI Traffic Safety | Dovetail Conference | Usability Poster | RIP Prompt Engineering | Comparing 6 Image Models
Developers outracing UX because of AI acceleration | AI is 5x times safer than humans when driving cars | Usability poster | Prompt engineering no longer a viable job

Jakob Nielsen
May 513 min read


UX Roundup: Adapt or Die | Image Style Explorations | Usability Tarot | AI Compute Growth | Auto Slides | Usability Video Game | Logo Styles
Adapt or Die | Image style explorations | Making a custom Tarot card | AI training compute grows 2.5x per year | Converting an article into slides with AI | Usability Hunt video game | Logo style variations

Jakob Nielsen
Apr 286 min read


UX Roundup: UI vs. UX | Content Con | AI Avoids Traffic Accidents | AI Poetry | Direct vs. Indirect Prompting | Image Gen Progress
UI vs. UX | AI reduces traffic injuries | AI Poetry | Direct vs. Indirect Prompting | Image Gen Progress

Jakob Nielsen
Apr 148 min read


Aided Prompt Understanding: UX Design Patterns to Build AI Prompting Skills
AI won’t reach its full potential until people better understand how to work with it, but most people have no idea how their AI prompt works

Jakob Nielsen
Apr 108 min read


UX Roundup: AI as General-Purpose or Cultural Tech | AI for Teamwork | Jakob’s Law Manga | 3 Ages of UX | Action Figure
Is AI general-purpose technology or a cultural force | AI boosts teamwork | Jakob’s Law as a manga | 3 ages of UX | Usability action figure

Jakob Nielsen
Apr 78 min read


UX Roundup: Modest UX Salary Drop | Reasoning Scaling Law | AI Task Scope Grows | Customer Journey Management | 3 New Image Generators
Reasoning model scaling law confirmed |Â AI task scope doubles every 7 Months | Customer journey management

Jakob Nielsen
Mar 3110 min read


Prompt Augmentation: UX Design Patterns for Better AI Prompting
Design patterns to overcome the AI articulation barrier: Style Galleries, Prompt Rewrite, Targeted Prompt Rewrite, Related Prompts, Prompt B

Jakob Nielsen
Mar 2717 min read


UX Roundup: Jakob Live | Jakob’s Interview Answers | Perplexity UX Fails | Build a Side Business | Instagram 1K
The state of UX | Don’t settle: build a side business | 1,000 Instagram posts

Jakob Nielsen
Mar 248 min read


Declining ROI From UX Design Work
Diminishing returns for UX signal victory: usability battles have been won and the low-hanging fruit harvested.

Jakob Nielsen
Mar 2013 min read


UX Roundup: 20K Subscribers | Voice Sound vs Character | Voice UI for Old Users | CoT Explaining AI | Ideogram Release 2a | Easy Avatars | Track AI in Analytics | Gemini Images
Newsletter subscribers | Voice sound vs character | Voice UI for old users | Does chain-of-thought help users form mental models of AI?

Jakob Nielsen
Mar 1715 min read


Does User-Driven Design Still Need User-Centered Design?
Vibe coding places users in control of digital functionality. AI enables rapid, inexpensive design, so UX professionals must pivot.

Jakob Nielsen
Mar 1314 min read


UX Roundup: Augmented Reality Glasses | AI Skills Development | Fuzzy Concept Search | AI Super-Thesaurus | Readability Levels | Microsoft Reducing AI Spending | Lip-Synch Comparison | Top AI Services
AR glasses help blind users | Practice with AI to build lasting skills | AI for fuzzy concept searches | AI as a super-thesaurus

Jakob Nielsen
Mar 1012 min read


Vibe Coding and Vibe Design
AI transforms software development and UX design through natural language intent specification, accelerating prototyping & redefining roles.

Jakob Nielsen
Mar 713 min read


UX Roundup: Explainer Videos | AI Overload | AI Music | Over-Recuiting | Home Robots | GPT 4.5
AI stigma & SEO explainer videos | Overwhelmed by AI progress | AI music improves | Overrecruiting study participants to account for no-show

Jakob Nielsen
Mar 310 min read


From PageRank to DeepRank: Attracting AI-Driven Traffic to Digital Properties
Search is losing ground to AI fast. If you’re not visible to AI and included in AI-generated answers, you’re invisible on the Internet.

Jakob Nielsen
Feb 2816 min read


Claude Sonnet 3.7 Compared with Previous AI Models
Anthropic’s Claude Sonnet 3.7 didn’t just perform better than the previous version of Sonnet, it also beat the new Grok 3 from last week.

Jakob Nielsen
Feb 2510 min read


UX Roundup: Film Festival | AI Therapy | AI Radiology | AI Creative Writing | Grok 3
AI film festival | AI as good as human therapists | AI beats human radiologists | AI Creative Writing Test | Grok 3 launched

Jakob Nielsen
Feb 2412 min read
