

UX Roundup: AI Job Losses for Young Staff | Founder Mode | Learn AI-First Design | Secondary Research | Comparing Avatar Tools
AI’s impact on job prospects for junior vs. senior employees | Founder Mode | Learn AI-First design | Secondary user research | Comparing avatars animated with HeyGen and Chinese AI tool Wan

Jakob Nielsen
Sep 8, 202513 min read


12 Steps for Usability Testing: Plan, Run, Analyze, Report
User testing is straightforward, but it involves many moving parts, making it best to have a systematic process for planning and executing studies, as well as ensuring follow-up.

Jakob Nielsen
Sep 4, 202532 min read


UX Roundup: Corkboard Mockup | Loss-Making Promos | AI Movie | Video-to-Music | Mainstream AI | Young Staff Loves AI | Nano Banana | Emotional Speech Model
Corkboard mockup of project history | Are promotions profitable or not? | Making a short AI film | Auto-creating music based on a video | AI is becoming the norm for online shoppers in the United States | High AI adoption among entry-level employees in poor and middle-income countries | Google’s new Nano Banana image editing model | Microsoft releases T2V model that generates emotional speech

Jakob Nielsen
Sep 1, 202513 min read


AI Is Crossing the Chasm
AI is surging from early-adopter novelty to everyday utility. Yet this transition is uneven across countries and use cases. In some cases, AI has already crossed Geoffrey Moore’s famed chasm between visionary early adopters and the pragmatic early majority, whereas in other cases, AI diffusion is much slower.

Jakob Nielsen
Aug 28, 202515 min read


UX Roundup: No More UI | Easy Quant | Personalized AI | State of AI: Growth but Risk | USA Gov Usability
Summary : User interfaces for human interaction will be replaced by AI agents | Quantitative user research methods made easy | Use AI to...

Jakob Nielsen
Aug 25, 202514 min read


A New AI: Creation as Exploration and Discovery
Summary: AI transforms UX into exploration-based discovery. Users will navigate latent solution spaces rather than specifying outcomes. Creation shifts from building or describing to discovering possibilities. Future interfaces become collaborative playgrounds where users recognize solutions instead of articulating visions, augmenting human existence. For a fun summary of this article: Watch my music video Creation by Discovery: Navigating Latent Design Space (YouTube, 5 mi

Jakob Nielsen
Aug 21, 202516 min read


UX Roundup: AI Workflows | One-Click Songs | Auto-Slideshow | Rewording Questions | Multiple AIs
Rethinking workflows for AI | Lowering the barrier to creating content with AI | NotebookLM automatically creates a slideshow from an article | Changing the wording of questions in standard surveys | The market will support multiple AI models

Jakob Nielsen
Aug 18, 202513 min read


Metaphor in UX Design
UX metaphors help users learn new interfaces by transferring knowledge from familiar concepts. They bridge designers’ conceptual models with users’ mental models through analogical reasoning, mapping multiple attributes between source and target domains.

Jakob Nielsen
Aug 14, 202528 min read


UX Roundup: GPT 5 | AI in Education | UXR Repositories | AI Cannibalization | Map vs. Territory | Patients and AI vs. Doctors | AI Speed | User Test Methodology
GPT 5 put to the test: Explain UXD and UXR to a 5-year-old | AI in Education | AI makes repositories of old user research findings more useful | AI summaries cannibalize clickthrough from web searches | The journey map is not the territory of user actions | Patients reveal more to clinical AI than when talking with human physicians | Response time matters for AI usability | Leading the participants in a usability study

Jakob Nielsen
Aug 11, 202518 min read


AI Storytelling: Aesthetic and Minimalist Design (Usability Heuristic 8)
Summary: A storybook that metaphorically explains minimalist design through pictures and a story. Storytelling is more memorable and...

Jakob Nielsen
Aug 7, 20254 min read


UX Roundup: Designers in Denial | 3 Levels of Corporate AI Use | AI Improves Medical Diagnosis | AI Math | Ideogram Character Consistency | Bad Study Methodology
Many UX designers are still in denial about AI | The 3 different types of AI use in companies, and their implications for your career | AI does mathematics differently than humans

Jakob Nielsen
Aug 4, 202514 min read


Why Beats What: Prioritize Qualitative User Research Over Quantitative
Qualitative research is your only path to design improvement. Watching users struggle reveals solutions; surveys and metrics don’t. Testing with 5 users enables rapid iteration: test, fix, repeat.

Jakob Nielsen
Jul 31, 202513 min read


UX Roundup: UXR Theater | App Overload | Less Is More | Illustrations vs. Photos | Problem vs. Solution | Centralized AI | Recognition vs Recall | Google Growth | Sovereign AI | Agentic Browsers
Summary : Usability testing as theater | Too many applications | Less Is More | Illustrations vs. photos | Love the problem, not your...

Jakob Nielsen
Jul 28, 202511 min read


Top 10 UI Annoyances
Summary: Users encounter usability annoyances daily in their computer use. Sometimes annoyances can be sidestepped at the cost of extra...

Jakob Nielsen
Jul 24, 202532 min read


UX Roundup: ChatGPT Agent | Opportunities Change Behavior | Breadcrumbs | UX Career Pivot | Make Viral Thumbnails | Startups Driven by AI | Enterprise Use of AI | Design Thinking | UX Jobs
New tech capabilities create the opportunity for people to do new things | Breadcrumbs | Use ChatGPT image mode to create viral thumbnails | Startup companies increasingly being driven by AI | Enterprise AI | Changing from design thinking to design doing

Jakob Nielsen
Jul 21, 202513 min read
