

UX Roundup: Usability Halloween | Score Secondary Research | AI UI Ideas | Heuristic Evaluation with AI
Summary : Usability Halloween | Study Similarity Score to assess the relevance of secondary research | 23 design ideas to improve AI UI | Using AI to conduct heuristic evaluation UX Roundup for October 27, 2025. (Seedream 4) Usability Halloween Costume Dress up as a usability expert this Halloween ! I made a short video (YouTube, 3 min.) with Sora 2 and Veo 3 to show what kids think of this idea. (Spoiler: They like it, but then all these kids were generated by my prompts.) H

Jakob Nielsen
Oct 27, 202512 min read


Think-Time UX: Design to Support Cognitive Latency
Summary: Next-generation AI-UX design must deliver human handoff harmony, with seamless transitions between machine execution and user cognition that recognize people’s limited mental processing budgets across different time periods. Includes 23 UX design patterns that support cognitive latency. Design to support the different time scales of human cognition. (Seedream 4) My good buddy Steve Krug famously said, “Don’t Make Me Think,” as his rule number one for achieving usab

Jakob Nielsen
Oct 23, 202527 min read


UX Roundup: Latent Affordances | Automating Competence | Entry-Level UXR Job | Direct Manipulation | One-Shot AI Slideshow | Veo 3.1 | $100M Avatars
Summary : Latent affordances | Automating best-practice dissemination by having AI learn from top staff | Entry-level user researcher job opening at LEGO | Direct manipulation: the opera | One-shotting a narrated slideshow with Google’s NotebookLM | New video model Veo 3.1 | Avatar company HeyGen scores $100M annual run rate UX Roundup for October 20, 2025: Many of this week’s news items relate to the process of going from idea to video with AI. (GPT Image-1) Latent Affordanc

Jakob Nielsen
Oct 20, 202512 min read


Slow AI: Designing User Control for Long Tasks
Batch processing returns as AI agents run for hours or days, eliminating traditional turn-taking interaction. Slow AI creates control and observability problems; users forget context during long waits. UX solutions include upfront clarification, explicit run contracts, checkpointing for recovery, conceptual breadcrumbs showing reasoning, and progressive disclosure of partial results.

Jakob Nielsen
Oct 13, 202528 min read


UX Roundup: Email UX | Sora 2 | AI New Business Capabilities | AI Consumer Surplus | Latent Affordances | Ambient Clinical AI
Summary : Email user experience | New video model Sora 2 compared with older models | AI offering new business capabilities instead of...

Jakob Nielsen
Oct 6, 202514 min read


UX Roundup: AI Music and Video Upgrades | Survey Length | Self-Driving Safety | AI GDP Metric | Amazon Dark Design
Summary : New versions of leading AI music and video models Suno and Kling | Shorter surveys have higher validity | Safety update for...

Jakob Nielsen
Sep 29, 202511 min read


Transformative AI Changes the Future of Work and Firms
Summary: Transformative AI (TAI) is AI that fundamentally changes the economy, increasing productivity at an unprecedented rate and...

Jakob Nielsen
Sep 25, 202520 min read


UX Roundup: Forward Deployed Engineers | AI GUI Controls | Apple Liquid Glass UI | User Testing Explained
Summary : Forward Deployed Engineers are the new user researchers | Reve has GUI controls for AI image editing | Apple Liquid Glass UI...

Jakob Nielsen
Sep 22, 202512 min read


Email Newsletters Build Loyal Audiences
Email newsletters outperform social media for audience loyalty because they're permission-based, direct channels. Unlike platform-dependent followers, subscribers actively choose your content. As AI disintermediates search traffic, owned email lists become strategic imperatives for direct audience access.

Jakob Nielsen
Sep 18, 202525 min read


UX Roundup: User Testing | AI Ads | Users Like AI | Multiple Analytics Experiments | Low-Fi Prototyping | AI for User Research
Summary : User Testing 12-step process | AI advertisements outperformed human-created ads | Users give high NPS scores to the main AI...

Jakob Nielsen
Sep 15, 202512 min read


AI-First Companies
Summary: AI-First means massive automation to repetitive tasks, rapid iteration over perfection, ubiquitous AI integration across...

Jakob Nielsen
Sep 11, 202517 min read


UX Roundup: AI Job Losses for Young Staff | Founder Mode | Learn AI-First Design | Secondary Research | Comparing Avatar Tools
AI’s impact on job prospects for junior vs. senior employees | Founder Mode | Learn AI-First design | Secondary user research | Comparing avatars animated with HeyGen and Chinese AI tool Wan

Jakob Nielsen
Sep 8, 202513 min read


12 Steps for Usability Testing: Plan, Run, Analyze, Report
User testing is straightforward, but it involves many moving parts, making it best to have a systematic process for planning and executing studies, as well as ensuring follow-up.

Jakob Nielsen
Sep 4, 202532 min read


UX Roundup: Corkboard Mockup | Loss-Making Promos | AI Movie | Video-to-Music | Mainstream AI | Young Staff Loves AI | Nano Banana | Emotional Speech Model
Corkboard mockup of project history | Are promotions profitable or not? | Making a short AI film | Auto-creating music based on a video | AI is becoming the norm for online shoppers in the United States | High AI adoption among entry-level employees in poor and middle-income countries | Google’s new Nano Banana image editing model | Microsoft releases T2V model that generates emotional speech

Jakob Nielsen
Sep 1, 202513 min read


AI Is Crossing the Chasm
AI is surging from early-adopter novelty to everyday utility. Yet this transition is uneven across countries and use cases. In some cases, AI has already crossed Geoffrey Moore’s famed chasm between visionary early adopters and the pragmatic early majority, whereas in other cases, AI diffusion is much slower.

Jakob Nielsen
Aug 28, 202515 min read
